Gilbane Research Report - Digital Magazine Editions - (Page 3) Digital Magazine and Newspaper Editions: The Data We first present the audited data: Figure 1: Increase in Audited Business to Business Digital Publications Figure one describes audited digital publishing activity for business-to-business publications over the two-year period from June 2005 to June 2007. The number of publications reporting digital replica editions for audit purposes grew from 107 to 230. That represents a growth of 215% for the period. The number of digital subscriptions grew from 773,194 to 1,713,637, representing growth of 222%. The penetration of digital subscriptions compared with the total subscriptions also grew, from 13.3% to 15.0%, demonstrating increasing acceptance of digital editions. There were limited data on growth of the penetration based on the number of years that the digital edition has been offered. While not statistically significant, it appears that the percentage of digital subscribers grows by about two percentage points per year (i.e. from 10% to 12% to 14%) in the business-to-business segment. ©2008 Gilbane Group, Inc. 3 http://gilbane.com http://gilbane.com
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