Gilbane Research Report - Digital Magazine Editions - (Page 37) Digital Magazine and Newspaper Editions: Best Practice Cases Nxtbook Bentley Systems Helping to improve the world’s infrastructure Bentley Systems (www.bentley.com) provides software for the lifecycle of the world’s infrastructure. The company’s comprehensive portfolio for the building, plant, civil, and geospatial verticals spans architecture, engineering, construction (AEC), and operations. With revenues now surpassing $400 million annually, and more than 2,000 colleagues around the world, Bentley is the leading provider of AEC software to the Engineering News-Record Top 500 Design Firms and major owner-operators and was named the world’s No. 2 provider of GIS/geospatial software solutions in a recent Daratech research study. BE Magazine (www.be.org/en-US/Be%20Magazine) is a quarterly corporate magazine produced by Bentley Systems. It is a horizontal publication that targets small to large architectural, engineering, and construction firms and owner/operators in four main sectors: building, civil, geospatial, and plant. The theme of the publication is “improving the world’s infrastructure” with a sub-theme of “collaborating across the distributed enterprise”. BE Magazine is available to subscribers only in a digital format and is sent via HTML email to 200,000+ of their customers and prospects. They typically print 20,000 copies for distribution at trade shows, seminars, and Bentley-sponsored events. Carol Minton is the Editor in Chief of BE Magazine. It has been her vision to develop a completely digital corporate magazine to serve the Bentley Systems community. Nxtbook Media, LLC (www.nxtbookmedia.com) transforms the way people read on the Internet. Working with magazine publishers, catalog publishers, and corporate marketers, they find ways to leverage traditional print material for optimized use online. The Nxtbook team provides publishers with a service that reduces their costs while simultaneously expanding the reach and effectiveness of their materials. In doing so, the readers of our digital editions enjoy a media-rich experience that causes them to return to participating publishers' digital editions and Web-sites time and time again. The Challenge BE Magazine’s goal is to engage an extremely large number of BE users in a format that combines text, images, HTML, animation, audio, and video in a single media-rich environment while featuring a value-add for advertisers by providing individual adspecific metrics that are superior to general circulation numbers, bingo card responses, and pass-along readership estimates. ©2008 Gilbane Group, Inc. 37 http://gilbane.com http://www.bentley.com http://www.be.org/en-US/Be%20Magazine http://www.nxtbookmedia.com http://gilbane.com
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