Gilbane Research Report - Digital Magazine Editions - (Page 4) Digital Magazine and Newspaper Editions: The Data Figure 2: Increase in Unaudited Business to Business Digital Publications When we add the unaudited activity to the equation, the number of publications offering digital replica editions increases to 556 in 2005 and grows to 1,816 in 2007 — an increase of 327%. Similarly, the number of digital subscribers increases from 2,490,035 to 7,855,749, an increase of 315%. Based upon discussions with data providers and publishers, we have taken the conservative assumption that penetration rates for unaudited titles are similar to those of audited publications, even though most experts agree that penetration rates are likely higher with smaller, more specialized, and unaudited digital magazines. ©2008 Gilbane Group, Inc. 4 http://gilbane.com http://gilbane.com
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