Gilbane Research Report - Digital Magazine Editions - (Page 46) Digital Magazine and Newspaper Editions: Best Practice Cases Their publications are all free, so the goal is to generate eyeballs and clicks. Gilbane Group Conclusions: The Information Today team has an outstanding grasp of how to offer a hybrid reading experience for their subscribers and new opportunities for their advertisers. Because digital editions are relatively inexpensive to produce, the incremental advertising opportunities and revenues easily justify the additional costs. ©2008 Gilbane Group, Inc. 46 http://gilbane.com http://gilbane.com
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