Gilbane Research Report - Digital Magazine Editions - (Page 50) Digital Magazine and Newspaper Editions: Best Practice Cases Zoom in on entire page or portion of page. Interactive table of contents. High-quality image and text display. Choice of single or dual-page views. Page thumbnail view. Print a single page or page range. Nxt Widgets – scrollable thumbnail views of publications that can be embedded on publishers’ Web sites. Bookmarks. Notes. Send link to page or entire publication via email. Download in .EXE file for offline viewing. Live URLs for advertiser Web sites and email contacts. Permalinks that can be pasted into blogs or forums. Save page-level content to Digg, del.icio.us, Google Bookmarks, and Facebook. Embeddable Flash animation, audio, and video in ads. Embeddable user surveys, polls, giveaways within ads. Salable sponsorship opportunities, including toolbars, positions around the content, RSS feed tables of contents, logo during downloads, and left of front cover. Salable gatefolds, bellybands, and inserts. Online Business Reply forms. Tracking of sessions and offsite URL clicks. Ability to do custom reader surveys. Nxtbook offers Web-based usage tracking for publishers, with reports including: Readers per book Readers per page Time spent in the book Time spent on each page Links clicked Pages printed Pages saved offline Referring URLs Sent events — number of times readers forward content to other users Offline editions of Nxtbook content use the executable (non-browser) version of Flash Player. Offline versions are functionally identical to browser-based publications, except that they include local rich media files instead of streaming media (resulting in larger file sizes), and publishers cannot obtain tracking data. About 10% of all Nxtbook digital editions are downloaded for offline reading. ©2008 Gilbane Group, Inc. 50 http://gilbane.com http://gilbane.com
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