Gilbane Research Report - Digital Magazine Editions - (Page 53)

Digital Magazine and Newspaper Editions: Best Practice Cases Olive Software Denver News Agency The Denver Newspaper Agency (www.denvernewspaperagency.com) publishes The Denver and is “Colorado's first, most Post and Rocky Mountain News trusted source of information and market reach. Customers of the Denver Newspaper Agency will receive top-quality service and the best information, education and entertainment content in Colorado and the region.” Dana Plewka is the executive who is responsible for educational programs for the Denver News Agency. Olive Software (www.olivesoftware.com) is a leading provider of digital edition and digital archiving solutions for the publishing industry, with more than 250 publishers and 650 titles worldwide. Olive’s solutions enable newspapers, magazines, and other content publishers to cut printing and distribution costs, boost online traffic, and create new markets and revenue streams. The Challenge It’s no secret that the average age of newspaper readers is increasing and that the younger generations are getting their news from alternate media such as television and the Internet. In an effort to attract the attention of school children and to enrich the education experience, the Denver News Agency has long delivered paper copies of The Denver Post and The Rocky Mountain News to schools throughout Colorado. Their goal is to use digital media to rapidly and cost effectively deliver news to students and teachers. Meeting the Challenge The Denver News Agency was among the first newspaper publishers to offer digital editions, starting in August 2005. They chose Olive Software as their platform because of the ease of transitioning between the traditional paper production process and the new digital formats. They were also impressed with Olive’s Archiving capability. They spent considerable time understanding how students would use a digital newspaper as well as how teachers would weave newspaper content into the regular curriculum. They wanted their implementation to be very cutting edge and feel very current for all readers. They measure their progress via tracking signup rates and by teacher evaluations. ©2008 Gilbane Group, Inc. 53 http://gilbane.com http://www.denvernewspaperagency.com http://www.olivesoftware.com http://gilbane.com

Table of Contents for the Digital Edition of Gilbane Research Report - Digital Magazine Editions

Gilbane Research Report - Digital Magazine Editions
Table of Contents
Introduction
Section One: The Data
Section Two: Best Practice Cases
Nxtbook
Bentley Systems
Graduate Prospects
Hearst
Information Today
Marine Log
Vendor Description
Section Three: Buyer’s Guide
Section Four: Visionaries
Section Five: Conclusions
The Authors
About the Gilbane Group, Inc.
Our Sponsors

Gilbane Research Report - Digital Magazine Editions