Gilbane Research Report - Digital Magazine Editions - (Page 56)

Digital Magazine and Newspaper Editions: Best Practice Cases Freedom Communications Either/And Freedom Communications (www.freedom.com), headquartered in Irvine, Calif., is a national privately owned information and entertainment company of print publications, broadcast television stations, and interactive businesses. The company’s portfolio includes more than 70 newspapers, including The Orange County Register, magazines, and other specialty publications, plus news, information, and entertainment Web sites to complement its print and broadcast properties. Freedom’s newspaper publications have a combined circulation of more than one million subscribers. Tom Porter was the executive that developed the digital edition strategy. The East Valley Tribune (http://www.eastvalleytribune.com) is a popular Arizona newspaper in suburban Phoenix. It was the first Freedom newspaper to have a digital edition. Here is an example of their digital edition: (http://epaper.aztrib.com/Daily/skins/GetOut/navigator.asp#TOP). The same Web site and digital format are used by all of the Freedom papers. Olive Software (www.olivesoftware.com) is a leading provider of digital edition and digital archiving solutions for the publishing industry, with more than 250 publishers and 650 titles worldwide. Olive’s solutions enable newspapers, magazines, and other content publishers to cut printing and distribution costs, boost online traffic, and create new markets and revenue streams. The Challenge Starting in 1997, Freedom Communications set up a program to bring their newspaper content onto the Internet. In 2002, they began efforts to create an archive of digital editions. The challenge today is to bring all aspects of the digital product offering together to create more value for readers and subscribers. Meeting the Challenge Tom Porter is a big proponent of the “produce once, deploy everywhere” approach to newspaper publishing. In 2001, he selected Olive Software’s technology as the platform for the East Valley Tribune. He was impressed with how fast and easy it is to generate a digital edition from their traditional print workflow and processes. Using a well-defined manifest, the advertising flows right into the digital edition. When it came time to develop the archive, that process was equally straightforward. They have added two to three digital editions per year to their portfolio. Twenty-seven of their thirty papers now have digital editions. ©2008 Gilbane Group, Inc. 56 http://gilbane.com http://www.freedom.com http://www.eastvalleytribune.com http://epaper.aztrib.com/Daily/skins/GetOut/navigator.asp#TOP http://www.olivesoftware.com http://gilbane.com

Table of Contents for the Digital Edition of Gilbane Research Report - Digital Magazine Editions

Gilbane Research Report - Digital Magazine Editions
Table of Contents
Introduction
Section One: The Data
Section Two: Best Practice Cases
Nxtbook
Bentley Systems
Graduate Prospects
Hearst
Information Today
Marine Log
Vendor Description
Section Three: Buyer’s Guide
Section Four: Visionaries
Section Five: Conclusions
The Authors
About the Gilbane Group, Inc.
Our Sponsors

Gilbane Research Report - Digital Magazine Editions