Gilbane Research Report - Digital Magazine Editions - (Page 6) Digital Magazine and Newspaper Editions: The Data Figure 4. Increase in Unaudited Business to Consumer Digital Publications Adding the unaudited activity to the equation, the number of publications offering digital replica editions increases to 632 in 2005 and grows to 1,470 in 2007 — an increase of 233%. The number of digital subscribers increases from 2,668,500 to 5,581,244, an increase of 209%. Consistent with our B2B analysis, we have taken the conservative assumption that penetration rates for unaudited titles are similar to those of audited publications. ©2008 Gilbane Group, Inc. 6 http://gilbane.com http://gilbane.com
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