Gilbane Research Report - Digital Magazine Editions - (Page 60) Digital Magazine and Newspaper Editions: Best Practice Cases Reed Business Information Media Blind Reed Business Information (www.reedbusiness.com/us.html) is North America's largest business-to-business information provider, with more than 80 market-leading publications and 55 Web sites, as well as a range of services. Reed Business Information is a member of the Reed Elsevier Group plc — a leading provider of global information-driven services and solutions. John Blanchard, VP Manufacturing, is a key architect of their digital publishing strategy. Semiconductor International magazine (www.semiconductor.net) is an excellent example of Reed’s integrated digital and print product offering. Olive Software (www.olivesoftware.com) is a leading provider of digital edition and digital archiving solutions for the publishing industry, with more than 250 publishers and 650 titles worldwide. Olive’s solutions enable newspapers, magazines, and other content publishers to cut printing and distribution costs, boost online traffic, and create new markets and revenue streams. The Challenge As a leader in business-to-business publishing, Reed Business Information seeks to be at the forefront of innovation for digital delivery of content. The management team sees a blurring between replica editions and Web sites and had concluded that while the browsing metaphor is different, the goal of finding high-quality specialized information is shared by all readers. They continue to search for ways to add value to the overall customer reading experience. Meeting the Challenge Thus far, Reed Business has been quite successful in creating high-value digital reading experiences for their subscribers. While they have a very sophisticated set of digital options, including a comprehensive Web site, newsletters, webcasts, podcasts, blogs, buyer’s guides, and context-sensitive search engines, the digital replica edition of the magazine still plays an important role in their digital product suite. Most Reed Business titles use Olive’s technology to produce and archive their content. The ease of implementing a digital title and the robustness of the archiving capability were the key selection criteria. ©2008 Gilbane Group, Inc. 60 http://gilbane.com http://www.reedbusiness.com/us.html http://www.semiconductor.net http://www.olivesoftware.com http://gilbane.com
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