Gilbane Research Report - Digital Magazine Editions - (Page 61)

Digital Magazine and Newspaper Editions: Best Practice Cases With their channels and communities combined with the context-sensitive search engine, content can be customized to the reader’s specific interests. They are working to achieve the appropriate blend between blogs and community-contributed content and their own editorially prepared content. Readers appreciate that multiple views are expressed on controversial topics. The scope and measurability of their digital content offerings is very appealing to advertisers. Results On average, 10%-15% of their readers have converted from print to digital editions. International subscribers appreciate the faster delivery and lower cost of digital editions. There is also a significant cost savings for Reed. The archiving capability allows them to keep their legacy content active and is a very popular research tool for readers. Reed is now using digital media kits and finding them to be popular with advertisers and more cost-effective to produce. The lower costs of digital editions has kept at least one publication alive and is now allowing Reed to consider new digital-only publications. Lessons Learned Different views of content serve different purposes. The print and digital replica editions have strong appeal to readers who like the structure and layout of a traditional magazine and enjoy the experience of browsing through the entire issue. The digital edition has the additional benefits of rich media, links to interesting content or products, and the capability to easily share an article with a friend or colleague. Reed is developing a consistent, integrated product and marketing presence for more than 80 Web sites including more than 35 digital replica editions. Digital presentation has become an important core competency. The preparation of a comprehensive archive poses some challenges in handling content stored in a variety of media and formats. Olive was very helpful with this task. Gilbane Group Conclusions Developing a successful product mix to serve both digital and print readers begins long before any specific product or edition is ever published in print or digital form. The design of the authoring and content management platforms is crucial to being able to succeed in a “cross media” world. Having the right partners makes it easier to publish and archive content. Establishing a robust digital readership and advertising base requires significant focus and commitment. That investment is clearly beginning to pay off for Reed. ©2008 Gilbane Group, Inc. 61 http://gilbane.com http://gilbane.com

Table of Contents for the Digital Edition of Gilbane Research Report - Digital Magazine Editions

Gilbane Research Report - Digital Magazine Editions
Table of Contents
Introduction
Section One: The Data
Section Two: Best Practice Cases
Nxtbook
Bentley Systems
Graduate Prospects
Hearst
Information Today
Marine Log
Vendor Description
Section Three: Buyer’s Guide
Section Four: Visionaries
Section Five: Conclusions
The Authors
About the Gilbane Group, Inc.
Our Sponsors

Gilbane Research Report - Digital Magazine Editions