Gilbane Research Report - Digital Magazine Editions - (Page 64) Digital Magazine and Newspaper Editions: Best Practice Cases can process ads and inserts themselves at significant cost savings. For readers, AdLauncher provides an easy way to find relevant ads in each publication. ActiveTearsheet Olive ActiveTearsheet uses files publishers create in producing an ActivePaper Daily edition and provides online displays of ads online, just as they appeared in the newspaper. Advertisers can view these electronic tear sheets instead of receiving hardcopy tear sheets from the printed newspaper. ActiveTearsheet includes tools such as a dynamic ruler for ad size and placement verification. Newspaper advertising departments benefit from capabilities including searching by advertiser, agency, order number, etc.; and sorting by various criteria including dates, sections, and zones. ActiveMagazine ActiveMagazine is Olive’s platform for digital editions of magazines. It is similar to ActivePaper Daily but with a different, Flash-based user interface better suited to magazine reading, including “page turning” graphics and dual-page layouts. In addition to all ActivePaper Daily features, ActiveMagazine also provides: Zoom and pan capability Rich media support Access by page thumbnails Search across unlimited number of back issues Social bookmarking, with built-in support for Digg and del.icio.us The newest release of ActiveMagazine, ActiveMagazine 3, comes with an archive similar to ActivePaper Archive for viewing and search across back issues. Customers can convert back issues in PDF, ingest them into the archive, and make them available alongside their current editions. The latest release also features an open Web application platform that enables publishers to add features to the digital edition, such as banner ads, extra content, and so on. ActiveMagazine 3 is built using the ViewPoint platform (see below). ViewPoint Digital Publishing Platform Olive’s end-to-end digital publishing platform for corporate enterprises, ViewPoint, uses unique technology to understand the structure and semantics of electronic, paper, microfilm, and microfiche documents and automatically convert them to rich, digital content that is easy to search, view, and interact with over the Web. These digital content assets, or microcontent, can then be delivered either through end-user Olive applications (i.e.: ActiveMagazine, ActivePaper, etc.) or as repurposable content that can be delivered in other formats and applications such as a BlackBerry or iPhone. This allows companies to easily capture, preserve, access, and repurpose their print content, and develop new, digital markets for their information. Component-level meta-tags ensure search accuracy and an unprecedented ability to receive information ©2008 Gilbane Group, Inc. 64 http://gilbane.com http://del.icio.us http://gilbane.com
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