Gilbane Research Report - Digital Magazine Editions - (Page 70) Digital Magazine and Newspaper Editions: Best Practice Cases EH Media Supporting a Wide Range of Strategies through Digital Editions EH Publishing is a vertical industry media company focused on the nexus of the technology and construction industries. It publishes the consumer titles Electronic House and Home Electronics Ideas and the trade titles CE Pro, ChannelPro, Live Sound, and TecHome Builder; it also publishes Church Production in partnership with Production Media Inc. The EH Events group produces Electronic House, RoboBusiness, RoboDevelopment, Worship Facilities, and Electronic Security conferences. The company also conducts market research and webinars. Texterity (www.texterity.com) is a leading provider of digital publishing solutions that include creating, maintaining, and tracking more than 800 titles, 600 of which are consumer and trade magazines. Unlike static Web content, Texterity’s Published Web Format replicates the printed page, turning it into a vivid, media-enriched Web experience. Integrated circulation tools, advertiser links, and social media connections provide tangible ways for publishers to deliver instantly, cut costs, increase reach, generate revenue, and reduce environmental impact. The Challenge EH Publishing is somewhat unusual in its mix of consumer and controlled-circulation B-to-B magazines that are each focused on a well-defined niche market. This is in contrast to pure B-to-B publishers (e.g., Penton, PennWell) or pure consumer publishers (Time, Reader's Digest), or even large publishers with B-to-B and consumer titles that are spread across multiple markets (Nielsen Business Media, United Business Media). Therefore, EH Publishing has a variety of business objectives to tackle. They turned to digital publishing as a solution. Meeting the Challenge EH Publishing’s multipronged digital edition strategy has prompted the use of several digital providers. They decided to use Texterity for digital editions of Electronic House, CE Pro, and Church Production. One reason is that Texterity’s technology allows content to be quickly searched, saved, and shared using a standard Web browser. In addition to Texterity, EH Publishing is using the iDigital Edition Flash-based platform for Live Sound, while Channel Pro’s digital edition is delivered in standard PDF. Both of these solutions were chosen by a prior company acquired by EH Publishing in 2006. For Electronic House, EH Publishing is using the digital edition as a circulationbuilding tool to save costs over traditional methods. They post a sample issue on ©2008 Gilbane Group, Inc. 70 http://gilbane.com http://www.texterity.com http://gilbane.com
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