Gilbane Research Report - Digital Magazine Editions - (Page 72)

Digital Magazine and Newspaper Editions: Best Practice Cases Results Savings in postage for Church Production subscribers outside the U.S. Incremental ad revenue in the tens of thousands of dollars from CE Pro. Web content production costs reduced for Channel Pro. Lessons Learned Crews feels that eventually digital editions will bridge the gap between publisher content and the Web. The key enabling technology is the ability for users to search magazine content through both the magazine’s Web site and the major Internet search engines. The latter leads to new marketing channels and potential audience for subscriptions. EH Publishing is working with Texterity to achieve optimal balance between free access and paid subscriptions. Controlled viewing, (e.g., up to 1 page before and after the search result), prompts prospects to subscribe in order have complete access. If this is done outside of the magazine’s Web site, then it becomes a form of search engine optimization (SEO). This is not possible with competitive, Flash-based digital edition technologies. Gilbane Group Conclusions Texterity’s ability to let digital edition content be indexed by Internet search engines helps to solve a major problem with publishers’ digital products: that the “product packaging” technology precludes discoverability, which hinders publishers’ ability to compete with “free” content online. EH Publishing’s experience shows the breadth of strategies that digital editions can deliver, particularly across the divergent objectives of consumer titles – such as circulation building – and B-to-B titles – such as distribution cost savings. EH Publishing had different business objectives in mind for each of its digital editions, yet it was able to meet them all with a single platform. ©2008 Gilbane Group, Inc. 72 http://gilbane.com http://gilbane.com

Table of Contents for the Digital Edition of Gilbane Research Report - Digital Magazine Editions

Gilbane Research Report - Digital Magazine Editions
Table of Contents
Introduction
Section One: The Data
Section Two: Best Practice Cases
Nxtbook
Bentley Systems
Graduate Prospects
Hearst
Information Today
Marine Log
Vendor Description
Section Three: Buyer’s Guide
Section Four: Visionaries
Section Five: Conclusions
The Authors
About the Gilbane Group, Inc.
Our Sponsors

Gilbane Research Report - Digital Magazine Editions

https://www.nxtbook.com/nxtbooks/NXTbook/introducing_nxtbook4
https://www.nxtbook.com/nxtbooks/NXTbook/happy_holidays_2016
https://www.nxtbook.com/nxtbooks/NXTbook/openHouse_invite2014
https://www.nxtbook.com/nxtbooks/NXTbook/auction_2014
https://www.nxtbook.com/nxtbooks/NXTbook/AOPA_texttest
https://www.nxtbook.com/nxtbooks/NXTbook/ArchiveButton_overlay
https://www.nxtbook.com/nxtbooks/NXTbook/ZerotoThree_test
https://www.nxtbook.com/nxtbooks/NXTbook/TweaksDemo
https://www.nxtbook.com/nxtbooks/NXTbook/holidaycard_2010_alt
https://www.nxtbook.com/nxtbooks/NXTbook/nxtbookmarketing/OffRoadUnicycle
https://www.nxtbook.com/nxtbooks/NXTbook/holidaycard_2010
https://www.nxtbook.com/nxtbooks/NXTbook/casestudy_techsoup
https://www.nxtbook.com/nxtbooks/NXTbook/casestudy_texastourism
https://www.nxtbook.com/nxtbooks/NXTbook/casestudy_stokes
https://www.nxtbook.com/nxtbooks/NXTbook/clienthandbook
https://www.nxtbook.com/nxtbooks/NXTbook/intro_test_bestof2009
https://www.nxtbook.com/nxtbooks/NXTbook/salesbook_premierhealthcare
https://www.nxtbook.com/nxtbooks/NXTbook/cookiepreview_test
https://www.nxtbook.com/nxtbooks/NXTbook/salesbook_realtor
https://www.nxtbook.com/nxtbooks/NXTbook/2008revenuebook_gtw
https://www.nxtbook.com/nxtbooks/NXTbook/hospitalityandesign
https://www.nxtbook.com/nxtbooks/NXTbook/RiemserDemo
https://www.nxtbook.com/nxtbooks/NXTbook/salesbook_serendipity
https://www.nxtbook.com/nxtbooks/NXTbook/nxtbook_holiday08
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https://www.nxtbook.com/nxtbooks/NXTbook/tiq_samplebook
https://www.nxtbook.com/nxtbooks/NXTbook/salesbook_missioncritical
https://www.nxtbook.com/nxtbooks/NXTbook/salesbook_greenville
https://www.nxtbook.com/nxtbooks/NXTbook/salesbook_csn
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https://www.nxtbook.com/nxtbooks/NXTbook/salesbook_gpmedia
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https://www.nxtbook.com/nxtbooks/NXTbook/salesbook_engsys
https://www.nxtbook.com/nxtbooks/NXTbook/salesbook_sld
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https://www.nxtbook.com/nxtbooks/NXTbook/salesbook_appliancedesign
https://www.nxtbook.com/nxtbooks/NXTbook/salesbook_btn
https://www.nxtbook.com/nxtbooks/NXTbook/salesbook_sfwb
https://www.nxtbook.com/nxtbooks/NXTbook/salesbook_assembly
https://www.nxtbook.com/nxtbooks/NXTbook/salesbook_officecomm
https://www.nxtbook.com/nxtbooks/NXTbook/salesbook_nxtbook
https://www.nxtbook.com/nxtbooks/NXTbook/spnsrshp_smple
https://www.nxtbook.com/nxtbooks/NXTbook/salesbook_eetimes
https://www.nxtbook.com/nxtbooks/NXTbook/webinar_nxtbook30
https://www.nxtbook.com/nxtbooks/NXTbook/2008revenuebook
https://www.nxtbook.com/nxtbooks/NXTbook/2008nxtgendiged
https://www.nxtbook.com/nxtbooks/NXTbook/nxtbook-casestudy
https://www.nxtbookmedia.com