Gilbane Research Report - Digital Magazine Editions - (Page 73)

Digital Magazine and Newspaper Editions: Best Practice Cases Project Management Institute (PMI) Increasing Value to Members The Project Management Institute (PMI), based in Newtown Square, PA, is the leading membership organization for project managers, with over 260,000 members. It provides training, career development, professional certifications, standards, political advocacy, conferences, and many other resources for project managers. PMI offers several publications, including the monthly magazine PM Network, the monthly newsletter PMI Today, the quarterly Project Management Journal (published through John Wiley & Sons), the biannual PMI’s Career Track, and various biannual and annual publications, plus HTML newsletters, email publications, books, and multimedia products. Texterity (www.texterity.com) is a leading provider of digital publishing solutions that include creating, maintaining, and tracking more than 800 titles, 600 of which are consumer and trade magazines. Unlike static Web content, Texterity’s Published Web Format replicates the printed page, turning it into a vivid, media-enriched Web experience. Integrated circulation tools, advertiser links, and social media connections provide tangible ways for publishers to deliver instantly, cut costs, increase reach, generate revenue, and reduce environmental impact. The Challenge PMI is a global organization that serves members in more than 170 countries, so it was facing substantial postage costs and slow delivery time to reach members – as long as six weeks in countries like India and New Zealand. Virtually all PMI members have computers and Internet access, so digital editions made sense. Meeting the Challenge Donn Greenberg, Manager of Publications, took charge of PMI’s digital edition initiatives in 2005. He looked at as many as 20 different providers before settling on Texterity’s digital edition platform; he chose Texterity for its ease of production and delivery as well as opportunities for revenue enhancements in the future. Greenberg started by producing a year’s worth of issues of the two monthly publications. Individual PMI members receive these digital editions as an opt-in benefit in addition to print. They can choose which digital editions they would like to receive by logging into www.pmi.org. Because PMI is a professional association, they currently do not sell any of these publications. ©2008 Gilbane Group, Inc. 73 http://gilbane.com http://www.texterity.com http://www.pmi.org http://gilbane.com

Table of Contents for the Digital Edition of Gilbane Research Report - Digital Magazine Editions

Gilbane Research Report - Digital Magazine Editions
Table of Contents
Introduction
Section One: The Data
Section Two: Best Practice Cases
Nxtbook
Bentley Systems
Graduate Prospects
Hearst
Information Today
Marine Log
Vendor Description
Section Three: Buyer’s Guide
Section Four: Visionaries
Section Five: Conclusions
The Authors
About the Gilbane Group, Inc.
Our Sponsors

Gilbane Research Report - Digital Magazine Editions