Gilbane Research Report - Digital Magazine Editions - (Page 75)

Digital Magazine and Newspaper Editions: Best Practice Cases Vendor Description Vendor Name Texterity History and Background Texterity was founded in 1991 by CEO Martin Hensel as a provider of SGML-related professional services to publishers. As Texterity built its customer base, its offerings expanded to include XML and text format conversion services. It developed TextCafe, an automated document conversion technology, and began using it in 2000 to create eBook files for its clients in a variety of formats. Texterity began supporting the Scalable Vector Graphics (SVG) and Open eBook formats. Texterity moved into the Digital Editions market with its Published Web Format (PWF) offering in 2003. Texterity is based in Southborough, MA, with representation in Canada and Australia. Vendor Type Digital Edition Platform – hosted Philosophy Producing digital editions is a new area for many publishers. Print has been around since Gutenberg, but digital editions have only been around for about five years. Some publishers still question whether digital editions work, how people use them, and if the model is sustainable. Texterity tries to address these key issues using a collaborative sales and service approach. Texterity representatives start with the business challenges a publisher wants to address as well as the value-added opportunities that digital editions provide. Texterity’s business model focuses on providing flexible business solutions that can incorporate circulation-building programs, mobile phone access, revenue generation, and completed search engine integration. Texterity believes that services around the technology are as important as the technology itself; just offering the technology alone is not a winning strategy. Technology Description Texterity’s flagship technology is its patented Published Web Format (PWF). PWF takes PDFs from publishers and creates a digital edition of a publication that is hosted on Texterity’s servers and can be viewed in standard Web browsers with no plug-ins required. PWF is based on a combination of HTML, JavaScript, and XML, including Scalable Vector Graphics (SVG), the W3C standard for expressing graphics in XML. Unlike other formats, PWF does not require Flash; this means that it can run on ©2008 Gilbane Group, Inc. 75 http://gilbane.com http://gilbane.com

Table of Contents for the Digital Edition of Gilbane Research Report - Digital Magazine Editions

Gilbane Research Report - Digital Magazine Editions
Table of Contents
Introduction
Section One: The Data
Section Two: Best Practice Cases
Nxtbook
Bentley Systems
Graduate Prospects
Hearst
Information Today
Marine Log
Vendor Description
Section Three: Buyer’s Guide
Section Four: Visionaries
Section Five: Conclusions
The Authors
About the Gilbane Group, Inc.
Our Sponsors

Gilbane Research Report - Digital Magazine Editions