Gilbane Research Report - Digital Magazine Editions - (Page 77)

Digital Magazine and Newspaper Editions: Best Practice Cases Visitor technical data (OS, browser, display resolution, etc.) Texterity offers full mail services that allow publishers to qualify for ABC and BPA audited status for all digital editions served. These services include consulting on messaging strategies and tactics. The services are linked with a subscriber-management system that enables controlled access. Publishers can use “Look Inside the Magazine” to share controlled amounts of content, but leverage search engine marketing fully. This service is used by publishers for circulation and brand building. In conjunction with PWF implementation projects, Texterity provides Best Practices consulting services to help ensure that PWF meets publishers’ business objectives and audit requirements. Texterity offers training on its tools as well as training on selling digital edition inventory to advertisers. Publisher Interfaces Publishers that are creating PWF editions need only submit Quark or PDF files, and Texterity does the rest. In many cases, the publisher’s standard PDF files (with settings intended for print output) will work well as inputs to the PWF production process. In addition to PDFs, Texterity also takes editorial teaser text from publishers to be used in emails to subscribers that announce the availability of new issues. Most publishers maintain subscriber databases for both digital edition and print subscribers, either in-house or at subscription fulfillment vendors. Texterity offers two ways of interfacing with such databases. In the simpler, more loosely coupled method, the publisher or fulfillment house sends Texterity a “label run” file and uses email addresses in that file. In addition, Texterity can provide First Issue Instant Delivery, so that new subscribers can get their first issues right away without having to wait for next week’s or next month’s label run. The second subscriber database integration method that Texterity supports is a more tightly coupled integration with publishers’ subscriber management systems: Texterity takes advantage of APIs offered by several leading fulfillment vendors, including CDS Global, Palm Coast Data, Time Customer Service, and ESP. Texterity pulls subscriber information directly from those databases, and in some cases can insert and/or update these databases. Texterity can also maintain subscriber databases for publishers; it does this for a handful of small digital-only publishers that do not offer print editions and thus do not use any traditional fulfillment house. Texterity maintains a database of digital edition subscribers for each of its customers and provides Web-based reports on usage (see above). In most cases, publishers handle e-commerce payment processing for digital editions themselves. Texterity does this for a handful of publishers as required. ©2008 Gilbane Group, Inc. 77 http://gilbane.com http://gilbane.com

Table of Contents for the Digital Edition of Gilbane Research Report - Digital Magazine Editions

Gilbane Research Report - Digital Magazine Editions
Table of Contents
Introduction
Section One: The Data
Section Two: Best Practice Cases
Nxtbook
Bentley Systems
Graduate Prospects
Hearst
Information Today
Marine Log
Vendor Description
Section Three: Buyer’s Guide
Section Four: Visionaries
Section Five: Conclusions
The Authors
About the Gilbane Group, Inc.
Our Sponsors

Gilbane Research Report - Digital Magazine Editions

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