Gilbane Research Report - Digital Magazine Editions - (Page 88)

Digital Magazine and Newspaper Editions: Best Practice Cases legislation to ban smoking in public places created an opportunity for a catalog of products like signs and outdoor shelters. With digital editions, they could produce a catalog of those products in just a few days. Gilbane Group Conclusions Welco’s use of digital editions for B-to-B product catalogs presents an inviting alternative to online e-commerce systems driven by catalog databases. For example, Welco could have adopted e-commerce capabilities from its catalog management system supplier, Pindar (or one of Pindar’s competitors, such as Stibo Catalog). Although such systems offer benefits beyond digital editions, the upfront investment and incremental operational complexity are not worth it for some catalogs – particularly B-to-B retailers that use purchase orders and invoices instead of credit cards or other electronic payment systems. The digital edition’s features for searching, browsing, bookmarking, and electronic order forms provide Welco and its customers with maximum “bang for the buck.” Digital editions also prove to be valuable in their ability to support audience targeting for B-to-B catalog retailers. Marketing teams can control product offerings and presentation better than typical Web site personalization features allow, while retaining the ability to distribute digitally for immediacy, cost savings, and environmental impact. ©2008 Gilbane Group, Inc. 88 http://gilbane.com http://gilbane.com

Table of Contents for the Digital Edition of Gilbane Research Report - Digital Magazine Editions

Gilbane Research Report - Digital Magazine Editions
Table of Contents
Introduction
Section One: The Data
Section Two: Best Practice Cases
Nxtbook
Bentley Systems
Graduate Prospects
Hearst
Information Today
Marine Log
Vendor Description
Section Three: Buyer’s Guide
Section Four: Visionaries
Section Five: Conclusions
The Authors
About the Gilbane Group, Inc.
Our Sponsors

Gilbane Research Report - Digital Magazine Editions

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