Gilbane Research Report - Digital Magazine Editions - (Page 93)

Digital Magazine and Newspaper Editions: Best Practice Cases Zinio Playboy Magazine Making all media work together Playboy Enterprises, Inc. (www.playboy.com) is a branddriven, international multimedia entertainment company that publishes editions of Playboy magazine around the world; operates television networks and distributes programming globally; owns Playboy.com, a leading men's lifestyle and entertainment Web site; and licenses the Playboy trademark internationally for a range of consumer products and services. The Company's three business groups are Publishing, Entertainment and Licensing. Playboy is the world's best-selling men's monthly magazine. More than ten million American adults read Playboy every month, and the magazine's U.S. total paid circulation of 2.6 million is larger than that of Esquire, GQ, and Men's Journal combined. Capitalizing on Playboy's global recognition and reputation, the Company began expanding its publishing franchise overseas more than thirty years ago. Today, locally produced editions of Playboy are published in twenty-four countries: Argentina, Brazil, Bulgaria, Colombia, Croatia, Czech Republic, Estonia, France, Germany, Greece, Hungary, Indonesia, Japan, Mexico, Netherlands, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Ukraine, and Venezuela. An estimated five million adults read Playboy's international editions each month, bringing the magazine's global readership to almost fifteen million. Zinio (www.Zinio.com) Zinio is a global leader for digital publishing products and services. Zinio provides publishers with new circulation and revenue growth opportunities through its comprehensive offerings from marketing programs that include customer acquisition, retention, and cross-promotion to seamless production services, a robust e-commerce engine, and extensive digital delivery, circulation and fulfillment services. Major publishing partners include Bonnier, Hearst, IDG, Gruner + Jahr, Hachette Filipacchi, IPC Media, Mariah Media, McGraw-Hill, The National Magazine Company, Playboy Enterprises, Rogers Publishing, Source Interlink, and Ziff Davis Media. The Challenge The Playboy Publishing management team has used a variety of creative programs to attract subscribers in their target demographic — males 18-34 years old. Previously, they have made their content available on CD-ROM, preloaded onto USB drives, and on a variety of Web sites. In 2005, they launched a set of international editions on the Zinio newsstand. The goal was to integrate the digital edition into the overall product and marketing mix. The opportunity to develop and sell international editions in many ©2008 Gilbane Group, Inc. 93 http://gilbane.com http://www.playboy.com http://www.Zinio.com http://gilbane.com

Table of Contents for the Digital Edition of Gilbane Research Report - Digital Magazine Editions

Gilbane Research Report - Digital Magazine Editions
Table of Contents
Introduction
Section One: The Data
Section Two: Best Practice Cases
Nxtbook
Bentley Systems
Graduate Prospects
Hearst
Information Today
Marine Log
Vendor Description
Section Three: Buyer’s Guide
Section Four: Visionaries
Section Five: Conclusions
The Authors
About the Gilbane Group, Inc.
Our Sponsors

Gilbane Research Report - Digital Magazine Editions