Gilbane Research Report - Digital Magazine Editions - (Page 96)

Digital Magazine and Newspaper Editions: Best Practice Cases Bonnier Digital is Integral Bonnier Corporation (Bonnier) (www.bonniercorp.com) is one of the largest consumer-publishing groups in America, and with more than 40 special-interest magazines and related multimedia projects and events, it is the leading media company serving passionate, highly engaged audiences. With over 1,100 employees and more than $350 million in annual revenue, Bonnier ranks in the top 15 nationally among publishing companies. Bonnier is known throughout the industry for its quality writing, design, photography, and editorial excellence. The company is also known for producing quality custom publications, television programs, Web sites, events, and marketing programs. It continues to seek new opportunities in its core markets and in related areas. With a devotion to "Life, Lifts, Luxury," SNOW magazine (www.thesnowmag.com) is the leading resource for those seeking the very best in the world of snow sports. Each year, Americans spend more than $2.3 billion on ski equipment and apparel, and an additional $6 billion on related travel and accommodations. SNOW reaches this passionate, elite group of snow-sports enthusiasts with a premium publication that sets itself apart from sport-centric or resort-specific titles by focusing on the high-end alpine experience. Zinio (www.Zinio.com) Zinio is a global leader for digital publishing products and services. Zinio provides publishers with new circulation and revenue growth opportunities through its comprehensive offerings from marketing programs that include customer acquisition, retention, and cross-promotion to seamless production services, a robust e-commerce engine, and extensive digital delivery, circulation and fulfillment services. Major publishing partners include Bonnier, Hearst, IDG, Gruner + Jahr, Hachette Filipacchi, IPC Media, Mariah Media, McGraw-Hill, The National Magazine Company, Playboy Enterprises, Rogers Publishing, Source Interlink, and Ziff Davis media. The Challenge Bonnier’s CEO, Terry Snow, has long believed in developing cross-media opportunities for the content found in his “special interest” magazines. Therefore, it is not surprising that Bonnier had digital editions for 34 of its 40 publications. When Barbara Sanders was launching SNOW Magazine for Bonnier, she needed a platform that was easy to implement and offered solid e-commerce and marketing support. ©2008 Gilbane Group, Inc. 96 http://gilbane.com http://www.bonniercorp.com http://www.thesnowmag.com http://www.Zinio.com http://gilbane.com

Table of Contents for the Digital Edition of Gilbane Research Report - Digital Magazine Editions

Gilbane Research Report - Digital Magazine Editions
Table of Contents
Introduction
Section One: The Data
Section Two: Best Practice Cases
Nxtbook
Bentley Systems
Graduate Prospects
Hearst
Information Today
Marine Log
Vendor Description
Section Three: Buyer’s Guide
Section Four: Visionaries
Section Five: Conclusions
The Authors
About the Gilbane Group, Inc.
Our Sponsors

Gilbane Research Report - Digital Magazine Editions