Gilbane Research Report - Digital Magazine Editions - (Page 97)

Digital Magazine and Newspaper Editions: Best Practice Cases The Principals Barbara Sanders is Publisher of SNOW. Peter Winn is Director of Planning and Development, Consumer Marketing for Bonnier. Zinio provides the technology and ecommerce platform for the Bonnier’s titles. Rich Maggiotto is Zinio’s CEO. Meeting the Challenge Bonnier has worked with Zinio for several years. Zinio became their technology/marketing partner for their December 2007 print and digital launch of SNOW, an affluent-lifestyle magazine defining the premier alpine experience. Barbara Sanders was impressed with the crispness of the digital images that are so necessary when advertisers are promoting high-end products. Using the digital edition, she and her team were able to reach out to potential elite advertising brands worldwide and market their new publication. The advertisers were particularly interested in the reader statistics available with the digital edition. SNOW benefited from Zinio’s marketing services help that included launch event sponsorship, PR assistance and outreach, and advertiser introductions. Peter Winn has overseen Bonnier’s partnership with Zinio since he launched the digital edition of Saveur several years ago. He continues to be impressed with Zinio’s ecommerce capabilities, stating that “they actually sell lots of magazines for us”. They are particularly successful with food and travel magazines in international markets. In both of these categories, rich media and the ability to link to advertisers Web sites or special offers is very important. Results SNOW’s digital subscriptions and advertising sales are very strong, making a solid contribution to their revenues. Bonnier has made significant reductions in their manufacturing and distribution costs by selling more digital subscriptions especially in remote international markets. Many travel agencies that receive the high-end travel publications prefer receiving digital editions because of the rich media and direct connection with advertiser’s Web sites. Digital editions have become part of their marketing campaign for new subscriptions and renewals. They sell digital editions to single-copy purchasers when they have exhausted their supply of print copies. This is especially valuable for their franchises whose content is enduring and is archived. Lessons Learned It would be difficult if not impossible to launch a new magazine without a digital edition. Digital editions can be an effective part of the rate base management program. ©2008 Gilbane Group, Inc. 97 http://gilbane.com http://gilbane.com

Table of Contents for the Digital Edition of Gilbane Research Report - Digital Magazine Editions

Gilbane Research Report - Digital Magazine Editions
Table of Contents
Introduction
Section One: The Data
Section Two: Best Practice Cases
Nxtbook
Bentley Systems
Graduate Prospects
Hearst
Information Today
Marine Log
Vendor Description
Section Three: Buyer’s Guide
Section Four: Visionaries
Section Five: Conclusions
The Authors
About the Gilbane Group, Inc.
Our Sponsors

Gilbane Research Report - Digital Magazine Editions