Gilbane Research Report - Digital Magazine Editions - (Page 99)

Digital Magazine and Newspaper Editions: Best Practice Cases VIV Magazine Digital All the Way VIV magazine (www.vivmag.com) offers insight, advice, and authentic stories to inspire and motivate women in their quest for a balanced and healthy lifestyle. Smart and vital, VIVmag readers know the way to live. VIVmag is a first: It’s an all-digital magazine that delivers reliable, accurate service journalism in fitness, wellness, fashion, beauty, awareness, and nutrition. Its audience of savvy women is genuinely committed to leading healthy, balanced lives. VIV's interactive content and advertisements entertain and inform, helping readers achieve the confidence that comes from engaging life at a higher level. VIV. It's the way to live. Zinio (www.zinio.com) Zinio is a global leader for digital publishing products and services. Zinio provides publishers with new circulation and revenue growth opportunities through its comprehensive offerings from marketing programs that include customer acquisition, retention, and cross-promotion to seamless production services, a robust e-commerce engine, and extensive digital delivery, circulation and fulfillment services. Major publishing partners include Bonnier, Hearst, IDG, Gruner + Jahr, Hachette Filipacchi, IPC Media, Mariah Media, McGraw-Hill, The National Magazine Company, Playboy Enterprises, Rogers Publishing, Source Interlink and Ziff Davis Media. The Challenge The VIV management team decided to create an entirely new magazine and launch it in a digital-only format. They needed to find a platform that would provide outstanding technology, advertising support, and contacts and e-commerce capabilities. The Principals Doug Carlson is the CEO/Publisher of VIV Magazine. Zinio provides the technology and e-commerce platform for the VIV Magazine. David Gilmour is chairman of the Board for both VIV Magazine and Zinio. Rich Maggiotto is Zinio’s CEO. Meeting the Challenge David Gilmour is a serial entrepreneur. He is the founder of Fiji Water LLC; co-founder of Barrick Gold Corp.; co-founder of Horsham Corp (later TrizecHahn); and co-founder of Southern Pacific Hotel Corp. He was frequently frustrated by the lack of data to help him quantify the return on his advertising investment dollars. He is also deeply interested in trying to preserve the environment. Therefore, he was eager to launch a new digital publication model as a service for advertisers and to make a statement regarding the future opportunities of the publishing industry. VIV is his first publication using this business model. When searching for the technology and e- ©2008 Gilbane Group, Inc. 99 http://gilbane.com http://www.vivmag.com http://www.vivmag.com/about http://www.zinio.com http://www.fijiwater.com/ http://gilbane.com

Table of Contents for the Digital Edition of Gilbane Research Report - Digital Magazine Editions

Gilbane Research Report - Digital Magazine Editions
Table of Contents
Introduction
Section One: The Data
Section Two: Best Practice Cases
Nxtbook
Bentley Systems
Graduate Prospects
Hearst
Information Today
Marine Log
Vendor Description
Section Three: Buyer’s Guide
Section Four: Visionaries
Section Five: Conclusions
The Authors
About the Gilbane Group, Inc.
Our Sponsors

Gilbane Research Report - Digital Magazine Editions