Gilbane Research Report - Digital Magazine Editions - (Page iv) What are the opportunities and threats posed by demand for original online content under the same brand umbrellas as digital editions? What is the effect of the growth of online advertising on the business drivers for digital editions? Outline This report is divided into five sections, which are as follows: Section One: The Data – Summaries of the data that we compiled from a combination of audited sources (BPA and ABC) and our sponsoring vendors, together with rationales for aggregating data in this emerging market. Section Two: Best Practice Cases – Case studies of successful digital edition deployments, along with descriptions of the technologies offered by the vendors that they used, which sponsored this study. We offer our conclusions on best practices represented by each of these case studies. Section Three: Buyer’s Guide – an explanation of features, functions, technologies, and interfaces offered by the majority of digital edition providers today, along with some hints on how to pick the right ones for your needs. Section Four: Visionaries – we had the good fortune to capture the thoughts of five widely respected publishing industry visionaries regarding successful uses of digital editions and their place and trajectory in the publishing market; we share their insights here. Section Five: Conclusions – we conclude the report with our observations and predictions about the digital edition market. While individual publishers and vendors tend to use the terms edition and version interchangeably, for the sake of consistency and to avoid confusion, we have elected to use editions and digital replica editions throughout this report. We wish to thank our sponsors for their steadfast support of this study and for their diligence in helping us to interview some truly amazing industry executives. We also thank all of the people that agreed to be interviewed for this study and those people who provided data and other insights into the development of this fast-moving market. ©2008 Gilbane Group, Inc. iv http://gilbane.com http://gilbane.com
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