Gilbane Research Report - Digital Magazine Editions - (Page 119)
Digital Magazine and Newspaper Editions: Visionaries helping readers to research topics such as political trends or economic conditions or for individual research like tracing a family’s history. Having all of the content available in a uniform searchable database is a real benefit to readers and society. 3. Why is it important to offer digital readers better ways to explore information and seek alternate viewpoints? Magazine and newspaper editors are used to selecting content for their readers. Therefore, an article often becomes the final destination of the reader’s quest for information. In the very near future, the editor will both select and filter content for their readers. They will use their domain expertise to offer readers links from the articles in their publication to other information resources and viewpoints written by credible authors in authoritative publications. And context-sensitive search capabilities will emerge that search an array of credible publications looking for content that further explores the topic covered in an article that the reader has just finished. This area will evolve even further as the semantic Web develops. Soon applications will emerge that will be able to predict what information will interest you and deliver it to your desktop automatically. 4. What types of technology enhance the digital reading experience? Using the experiences of other readers to find more interesting information adds value to the digital experience. Applications like Del.icio.us, Digg, and Twitter allow readers to recommend articles, information, and rich media to others. They build on the wisdom of crowds. 5. Who’s doing a good job with cross-media publishing programs? I think that Reed Business Information and McGraw Hill’s vertical market magazines are quite sophisticated in using an appropriate mixture of content and technology to serve the needs of their readers and subscribers. In the newspaper world, The Guardian has been very innovative and has an outstanding archive of past issues that has become an important research database. ©2008 Gilbane Group, Inc. 119 http://gilbane.com
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