Best of Nxtbook - 16
Regularly brainstorming new solutions and
promoting a culture of valuing creativity will
empower employees to come up with new
ways to solve the same sets of problems your
company has faced time and again.
In this light, it's easy to develop a sort of callousness to the concept
of creativity. You're not as likely to believe your vendors are actually
using creative solutions like they claim, or to think brightly painted
accent walls in the office points to free-thinking and inspiration. You
might even cancel that corporate retreat designed to spark creativity
with crafty activities.
Don't cancel that retreat. For as much as the word creativity is overused, it speaks to the inherent value of the practice that countless
companies want to claim it. Indeed, every business should expect,
seek out, and treasure real creativity found in their offices. There are
three primary reasons why this is so:
The first and most obvious reason to nurture creativity is because it
helps uncover uncommon solutions to problems. When businesses
rely on legacy products or processes, they risk becoming stagnant.
This translates into not being able to differentiate themselves from
the competition in the best cases, and no longer being able to meet
their customers' needs in the worst cases. Regularly brainstorming
new solutions and promoting a culture of valuing creativity will
empower employees to come up with new ways to solve the same
sets of problems your company has faced time and again.
A more subtle benefit is being able to create an ecosystem, or a "long
tail," around your products, your business or your industry. Creative
people are good at making connections and finding new uses, additions, and supplements to an existing product. In an economy that's
still not friendly to businesses who do one thing (and one thing
well), it is helpful to have a creative team to build a network around
your offering, or to enhance your customers' current experience with
Click here to take a closer look at some of the
different ways that Nxtbook employees get
inspired to be creative.
your product. That might look like partnering with
a company whose services complement your own. It
might look like building an education network to
expand the use and understanding of key services