Best of Nxtbook - 4
What happens when you
harness these powers
not for direct business
gain, but for inspiring the
community at large?
"Nxtbook Media exists to inspire our community to realize its
full creative potential. We embrace the fact that we are an integral
part of our community's success and will passionately support
them to that end." - excerpt from Nxtbook Media's mission
It's easy to declare that you or your business is creative. "Inspiring"
has become run of the mill. Innovative is the norm.
But what happens when you harness these powers not for direct
business gain, but for inspiring the community at large?
Nxtbook Media has always taken inspiring the community as a
serious charge, just as integral as almost any other function of the
business. And last weekend, the company had a chance to get
their hands a little messy during the effort.
In a project dubbed "Hands Across Lancaster" by the team that
created it, the local populace celebrating First Friday - a community event hosted by Lancaster City - were invited to stamp their
hands in their choice of colored paint, then press their palms
against a canvas with Lancaster County outlined by Nxtbook
It wasn't long before a line formed, with families, individuals, and friends groups wanting to stamp their hand on the
canvas. Our youngest helper, Rachel, was only 8 weeks old.
She stamped her little foot in purple paint and left her mark
by the border of the county. Next in line was her grandfather, who was careful to place his hands right next to the tiny
imprint she left behind.
Best of Nxtbook