Best of Nxtbook 2017 - 8
SHOULD I HAVE A WEBSITE
OR A DIGITAL PUBLICATION?
his is a question I have been hearing a lot lately from our clients.
Faced with a plethora of publishing options, limited budgets,
and crunched timelines, a web portal or microsite might seem
like the best way to go to present your content.
There can be benefits to creating a website or microsite for your
content, but it's not always an immediate win. It's important to not only
take into consideration your resources but the type of content you are
presenting and the impact you want to make on your readers.
Succinctly put, it's not enough to just get your content in front of
your readers, a strategy has to come into play. Digital publications have
their own set of unique benefits when it comes to presenting your content. I'm taking a look at three below.
Best of Nxtbook