The Case for Advertising in Interactive Digital Magazines - (Page 13)

paRt II How does advertising in interactive digital magazines compare with advertising in most other electronic media? The high degree of reader engagement that ads in interactive magazines can create is unmatched when compared with any other online environment we measured. To show relative values, we asked respondents how they viewed ads, across a variety of both traditional and online electronic media, against three criteria: How “helpful or interesting” users found the ads, how often they “ignored the ads most of the time,” and how often they found ads in various electronic media to “have a negative impact” on their user experience. Through these three comparisons, interactive magazines again demonstrated their unique ability to engage customers. the

Table of Contents for the Digital Edition of The Case for Advertising in Interactive Digital Magazines

Advertising in Interactive Digital Magazines
Summary
Introduction
Why This Study is Important Right Now
What is an Interactive Digital Magazine?
The Results
Part I
Part II
Part III
Part IV
Part V
Part VI
In Conclusion
Research Methodology
About Nxtbook Media
About VIVmag
About Smarter Media Sales

The Case for Advertising in Interactive Digital Magazines

https://www.nxtbookmedia.com