The Case for Advertising in Interactive Digital Magazines - (Page 14)

paRt III How does advertising in interactive digital magazines affect search? Since “search” accounts for about half of every online ad dollar spent, the extent to which interactive magazines affect search is an important consideration for any media buyer. When an interactive magazine enters a market, it eliminates part of the functional need for search by consistently providing its subscribers with current and ongoing content. In fact, this is consistent with what the survey results show: the

Table of Contents for the Digital Edition of The Case for Advertising in Interactive Digital Magazines

Advertising in Interactive Digital Magazines
Summary
Introduction
Why This Study is Important Right Now
What is an Interactive Digital Magazine?
The Results
Part I
Part II
Part III
Part IV
Part V
Part VI
In Conclusion
Research Methodology
About Nxtbook Media
About VIVmag
About Smarter Media Sales

The Case for Advertising in Interactive Digital Magazines

https://www.nxtbookmedia.com