The Case for Advertising in Interactive Digital Magazines - (Page 15)

part IV How do “digital extras” like video and flash animation encourage reader engagement for both editorial content and advertising messages? To compete online with website content, interactive digital magazines often have the same kind of “digital extras,” such as video and flash animation, that are found on more sophisticated websites. In fact, the presence of these “digital extras” is one of the most noticeable differences between interactive digital magazines and digital replicas of print magazines. While skeptics might assume they are just gimmicks, it turns out that they actually play a vital role in building editorial readership, and in making advertisements more impactful. Here are some of the findings: the

Table of Contents for the Digital Edition of The Case for Advertising in Interactive Digital Magazines

Advertising in Interactive Digital Magazines
Summary
Introduction
Why This Study is Important Right Now
What is an Interactive Digital Magazine?
The Results
Part I
Part II
Part III
Part IV
Part V
Part VI
In Conclusion
Research Methodology
About Nxtbook Media
About VIVmag
About Smarter Media Sales

The Case for Advertising in Interactive Digital Magazines

https://www.nxtbookmedia.com