The Case for Advertising in Interactive Digital Magazines - (Page 16)

paRt V The youth factor: A look at the special affinity younger readers have for interactive digital magazines We found that among the youngest group of readers we measured, those under the age of 20, there is a special affinity for interactive digital magazines. This group is an extremely important demographic because they represent the first generation of media consumers who grew up online. For these “digital natives,” there has always been an Internet, and most media have always been digital. Because they never had to make a transition from an analog world into a digital one, they see and use media differently. As they age, they will eventually bring their perspective to all media markets. the

Table of Contents for the Digital Edition of The Case for Advertising in Interactive Digital Magazines

Advertising in Interactive Digital Magazines
Summary
Introduction
Why This Study is Important Right Now
What is an Interactive Digital Magazine?
The Results
Part I
Part II
Part III
Part IV
Part V
Part VI
In Conclusion
Research Methodology
About Nxtbook Media
About VIVmag
About Smarter Media Sales

The Case for Advertising in Interactive Digital Magazines

https://www.nxtbookmedia.com