The Case for Advertising in Interactive Digital Magazines - (Page 5)

What is an interactive Most digital magazines today are simply digital replicas of print magazines. However, interactive digital magazines are an entirely different species. Exactly how different are they? Here’s what Tom Martin, publisher of the interactive digital magazine Winding Road, posted on my blog in March 2008: “In the process of developing Winding Road, we’ve learned a lot about the huge difference between a true digital magazine and a digitized print magazine. Format, platform, ad model, layout, story assignments, timing, photography, cost structure — I could go on and on, but practically everything is different.” Interactive digital magazines are designed to live in the digital world. Although they vary somewhat, they share three main features that set them apart from digital replicas of print magazines: digital magazine? Interactive magazines are designed to compete for the attention of online readers, not print readers. http://jgordon5.typepad.com/blog/2008/03/the-winding-roa.html

Table of Contents for the Digital Edition of The Case for Advertising in Interactive Digital Magazines

Advertising in Interactive Digital Magazines
Summary
Introduction
Why This Study is Important Right Now
What is an Interactive Digital Magazine?
The Results
Part I
Part II
Part III
Part IV
Part V
Part VI
In Conclusion
Research Methodology
About Nxtbook Media
About VIVmag
About Smarter Media Sales

The Case for Advertising in Interactive Digital Magazines

https://www.nxtbookmedia.com