The Case for Advertising in Interactive Digital Magazines - (Page 9)

paRt I How do interactive digital magazines compare with websites of similar content? As interactive magazines begin to incorporate elements such as flash animation and embedded video that are more typically found on websites, become designed for the computer screen not the printed page, and compete for online ad dollars, a marketer or media buyer might ask; “Why build an interactive magazine at all? Why not just build a website? Are they all that different?” The answer is, yes! From a marketing point of view they are very different. Here are the four basic differences: First difference: Interactive magazines offer “push” advertising opportunities, while websites offer “pull” opportunities the

Table of Contents for the Digital Edition of The Case for Advertising in Interactive Digital Magazines

Advertising in Interactive Digital Magazines
Summary
Introduction
Why This Study is Important Right Now
What is an Interactive Digital Magazine?
The Results
Part I
Part II
Part III
Part IV
Part V
Part VI
In Conclusion
Research Methodology
About Nxtbook Media
About VIVmag
About Smarter Media Sales

The Case for Advertising in Interactive Digital Magazines

https://www.nxtbookmedia.com