Boutique Design - May 2017 - 21
in and causes them to stay longer. Second,
brighter, projection technology has carved out
InfoComm trade show, held every June-this
they can be essential tools to reinforce a brand,
a wonderful, creative niche. With projection-
year in Orlando, June 14-16. They'll not only
whether it's young and hip, cutting-edge and
mapping software, you can take an image or
see the technology, but they'll have a chance
innovative, or sporty and active. Third, they're
a video and make it appear on any number of
to network with AV professionals and hear
adaptable. In many ways, you can tweak a
surfaces, like a rock formation, or a waterfall,
case studies of organizations that benefit from
brand through AV technology by fine-tuning
or a globe. It really becomes like a paint
content. And so much of AV today runs on
and brush that takes just seconds to change
software-you can add or subtract features
completely for a new experience.
with far greater agility than ever before.
And finally, when done right, they have a
This year, for the first time at the
InfoComm show, we're holding something
And we don't always think of
audio when we see all the amazing
self-fueling resonance in the market place.
video around us, but there is
How do consumers today react when they
fascinating new audio technology
have awesome experiences-including AV
that can add to hospitality
experiences? They snap a picture with their
experiences. Spatial audio, for
phone and share it far and wide - virtually
example, can be used to create a
and in-person. Writ large, the Las Vegas Strip
very immersive environment-sort of
is one huge hospitality AV experience. And
virtual reality for the ears.
social media ensures that almost nothing
social networks. What can designers do
How does an integrated AV
today's consumer lifestyle?
with technology on a more modest level to
David Labuskes: AV experiences
engender the same reaction in their spaces as
are very much driven by consumer
from people recording video along the Strip?
experiences. For example, why have
that "happens in Vegas stays in Vegas" - it
travels the world in microseconds to entire
Photo Courtesy Silver Cedar Photography
more hospitality spaces adopted
How can AV experiences deliver
better outcomes for hospitality
touch displays, whether for wayfinding,
called our TIDE conference on June 13, which
check-in, menu ordering, or other information?
stands for Technology. Innovation. Design.
Because consumers-their customers-have
Experience. It's about telling a brand's story
David Labuskes: There is so much going on
rapidly become accustomed to navigating
through AV and includes a fascinating list of
today. At hotels, AV in lobbies has created yet
screens with their fingers, thanks to tablets and
speakers, including designers. (Learn more at
another place for guests to connect with their
smartphones. Have you seen how inexpensive
brands. Many are incorporating increasingly
big TVs are these days? When Nielsen surveyed
But in general, I recommend contacting
dynamic and useful touch-screen information
consumers in 2015, 63 percent said the biggest
local AV integration, design, and consulting
displays; others are designing around small, ad
screen is the best screen, and that's reflected
firms. Many conduct outreach to the
hoc "huddle spaces" with private, comfortable
in some amazing video wall experiences in a
architecture and design communities and hold
seating, charging stations for people's devices,
growing number of hotels and restaurants.
lunch-and-learns to teach designers about the
and sometimes individual displays that can show
An integrated AV experience bridges the
TV programming or a PowerPoint presentation.
consumer experience and the in-restaurant and
AV engages consumers, keeps them longer
in-hotel experiences. Through technology, how
explore the world around them with an eye
in the hotel or restaurant, directs them to
a customer interacts with a brand on a mobile
toward what makes every day audiovisual
specific purchase possibilities, maximizes sales,
device, for example, mirrors how they interact
experiences so compelling. A walk through
and more - all while creating a unique image
in a physical space. And how they move
Times Square is exciting; it's educational
that reflects the brand's values and culture.
through the space and consume audio, video,
when you consider that everything you're
and media-when implemented well-reflects
experiencing was expertly designed and built
What AV technologies are most
relevant to hospitality design?
a seamless, technological design.
by people who know how to make AV work to
David Labuskes: I know I don't need to tell
What should a designer do
to explore how audiovisual
experiences can be incorporated
into new hospitality designs?
you that display technology has been a part
of hospitality design for many years. But
these days, it's not just for watching; displays
potential for spaces that utilize AV technology.
Beyond that, I recommend they simply
maximum effect. And they can do it for you.
are part of the architecture, like the other
finishes inside a restaurant or hotel. And
David Labuskes: For starters, we cordially
while flat-screens have gotten bigger and
invite hospitality designers to visit our
For more information, please visit www.infocomm.org.