Boutique Design - June 2017 - 10
venues. This has been an exciting new experience for me. And, in 2016, I got
an opportunity to expand STYLE's geographic footprint, by opening an office
in Phoenix, where we continue to grow our team and portfolio beyond the
firm's longtime California base.
WhAt MAJOR ChANGeS hAVe YOu SeeN IN the DeSIGN FIeLD SINCe
JOINING the b18?
As social media continues to connect us, our individual exposure to global
art, fashion and culture has greatly expanded. With our reach and resources
continuing to grow, the execution of a curated, comprehensive and authentic
design is more important than ever.
bOutIQue 18 uPDAte
GRACe MAChADO MCCLuRG
CLASS OF 2015
theN: Puccini Group, design director, San Francisco
NOW: STYLE Interior Design, director of design, Phoenix
WheN AND WhY DID YOu MAKe A JOb ChANGe SINCe beING NAMeD
tO the b18?
Shortly after receiving that honor, I joined STYLE Interior Design as its
director of design. As a result, my career has shifted from a strict focus on
restaurant and hotel design to bringing a hospitality approach to multi-family
hOW DID beCOMING PARt OF the b18 IMPACt YOuR CAReeR?
It's helped me to further establish myself as design leader in the larger
hospitality design industry. Being recognized by peers and leaders who
inspire me has been the greatest compliment and accolade.
WhAt ARe YOu WORKING ON NOW?
I'm working with the STYLE leadership to grow our team of designers with an
understanding of hospitality design and continuing to explore ways that hotel
and restaurant design can influence and change the way we approach multifamily properties. Our current projects include work in Portland, Oregon;
Seattle; Baltimore; Kansas City; the San Francisco area (shown is the Avalon
Bay development in nearby Emeryville, California); and greater Los Angeles.
The Boutique Design (BD) brand is broadening its reach within the tech side
of hospitality and expanding its international impact via a pair of high-profile
partnerships with InfoComm International and IIDEXCanada, respectively.
Here are details on both of these new initiatives:
* ST Media Group Intl.'s hospitality and retail brands, which include
Boutique Design and VMSD magazines, the Boutique Design New York
(BDNY) and BDwest trade fairs and the International Retail Design Conference (IRDC), have formed a strategic partnership with InfoComm, a trade
association for the commercial audiovisual (AV) industry, to demonstrate
how integrated AV experiences can generate improved business outcomes
for brands in those two markets.
Aspects of the partnership will include speaking engagements, editorial
roundtables, trend reports, end-user spotlights, the presenting sponsorship of
the 2017 BDNY trade fair tech session and the presenting sponsorship of the 2017
IRDC conference-all of which are designed to share best practices for maximizing AV's impact on the bottom line. Editors from Boutique Design and VMSD
will also participate in design-centric seminars at future InfoComm events.
"Integrated audiovisual experiences are being used by more and more
forward-looking retail and hospitality companies to create new brand experiences that foster stronger levels of customer engagement that lead directly to
increased sales, repeat business and a greater sense of customer loyalty," says
InfoComm executive director and ceo David Labuskes. "Working with ST
Media Group, we will highlight what specific companies are already doing
and enlighten non-technical retail and hospitality decision-makers about the
boutiquedesign.com june 2017
business-building benefits that can be derived from integrating AV experiences into their store and hospitality designs."
* BD and its trade fairs are partnering with IIDEXCanada to bring a wowinducing hospitality focus to that design/architecture exposition and conference slated for Nov. 29-30 at the Metro Toronto Convention Centre.
Leveraging the success of its BDNY and BDwest events, ranked as two of
the fastest growing trade fairs in the United States, BD will produce a special
pavilion for IIDEXCanada, featuring an immersive design experience and
inventive furnishings, lighting, fabrics, wallcoverings, flooring and other FF&E
for hotels, restaurants, spas, clubs and cruise ships. Through this new venture,
BD and its sister division, Hospitality Media Group LLC (HMG LLC), which
launches, develops and manages hospitality-related trade fairs and events, will
also contribute to the conference programming for IIDEXCanada's 33rd annual
fair. The event is part of The Buildings Show, North America's largest exposition,
networking and educational event for design, construction and real estate.
"We see the Canadian market as a growth area for Boutique Design's
brands," says Michelle Finn, president of HMG LLC and senior vice president
of ST Media Group Intl., the co-owners of BD. "A pavilion at IIDEXCanada,
Canada's premier commercial design show, is the perfect opportunity to
launch and develop a strategic alliance."
IIDEXCanada vice president Tracy Bowie says, "We see this strategic alliance as an important evolution in IIDEXCanada's ability to connect with our
industry and serve as an important mediator between manufacturers and
designers. Creating the Boutique Design pavilion at IIDEXCanada 2017 will
only intensify our strength to showcase new trends in the hospitality sector."
S T Y L E I N T E R I O R D E S I G N ( M C C L U R G , AVA L O N B AY ) ; C O U R T E S Y O F I N F O C O M M ( I N F O C O M M L O G O ) ;
C O U R T E S Y O F I I D E X C A N A DA ( I I D E X L O G O )
BOUTIQUE DESIGN PARTNERS WITH INFOCOMM, IIDEX CANADA