Boutique Design - September 2017 - 30
locale? Traveling the world and calling it "work"? Here's the lowdown from the
operators and designers making their mark in trending hotspots from
Savannah, Georgia, to Singapore to Paris.
For starters, there's a lot of upside in the hospitality industry right now. The
U.S. cycle looks set for a slower exit from the prolonged upcycle and a shallower downturn. China is still a strong destination for branded hotels, especially in secondary and tertiary markets. The question is whether Dalian
Wanda Group's massive hotel download and the detention of Anbang Insurance Group's chairman by the Chinese government earlier this summer will
mean more opportunities for international companies despite slowing
economic growth. Smaller Asian markets, such as Malaysia, are on the rise.
And in Europe, data tracker STR says that the hotel pipeline was up a whopping 17.5 percent in June 2017 from the same period a year earlier.
There's also a pronounced telescoping of the kinds of RFPs designers should
prepare for. The continued worldwide boom of soft brands and collections is giving
clients a heady mix of creative freedom, lower construction and operating costs and
big-brand infrastructure to bring lifestyle properties to a broader range of markets.
Beyond that, the definition of what constitutes a hospitality venue is
exploding. Co-working spaces, fitness studios and retail stores aren't just lobby
or basement accessories. Instead, they're key concepts driving hotels, such as
Equinox Hotels, Restoration Hardware's hotel, west elm Hotels, Muji's hotels
and WeWork's apartment concept, WeLive. Read on for how these forces and
others are impacting three key locations.
Johnson nathan strohe
salt hotels and west elM hotels
Thinking abouT opening another office? Landing a project in a dream
boutiquedesign.com September 2017
COURTESY OF CITIZENM (CHADHA); ANDREW BORDWIN (MAVEN, NATHAN); COURTESY OF
WEST ELM HOTEL S (BOWD); COURTESY OF WIL SON A SSOCIATES (K WAN)
2 For projects like Denver's The
Maven hotel, unconventional art
pieces are a key way to give a
local vibe without being cliché.