Boutique Design - September 2017 - 36
7 Elegance is king for hotels like
Sofitel Singapore City Centre at
Tanjong Pagar. Here, a muted
palette streamlines the effect.
8 Details matter. Circular shapes
repeat on chair backs and even
in the tableware in the Sofitel's
all-day dining space.
boutiquedesign.com September 2017
9 Residential inspiration
doesn't mean losing a sense
of grandeur. In a Sofitel
suite's living room, vertical
details accent the ceiling
height and spatial volume.
COURTESY OF WIL SON A SSOCIATES
What's NeW: Global brands, such as Sofitel and
InterContinental Hotels, strengthening their presence. Debuts
from lifestyle flags such as Hyatt's Andaz.
What's Next: The continued rise of independents,
and collection properties with a boutique aesthetic. More
affordable options, such as YOTEL. Co-working spaces.
What's Up: The market is changing. Singapore's financial
and cultural status is still strong, and, and Wilson Associates
chief creative officer Dan Kwan points out that the growing
cadre of global citizens is making the city developmentally
hotter and zeitgeist-wise "cooler." "Hipster-ism is suddenly
taking root. The coolly caffeinated crowd is in and excess is
out," Kwan explains. "Authentic experiences are hot, engineered
environments are not. All this is driven by this constant inflow of
returning expatriates and/or students."
What YoU Need to KNoW: Be ready for any style
owners can throw at a firm. Make sure team members are
as cosmopolitan in their education and outlook as clients.
Be prepared to straddle local references and international
overtones. Cope with what Kwan calls "international design
with local fees" by leveraging next-generation owner's
willingness to take a longer-term perspective on ROI.
Understand that ownership is still mostly local, and that
those clients see flagship properties as a jumping-off point for
"The local objective is for their properties in Singapore to
become the calling cards for their properties overseas, hence a
little more care and attention is placed on projects locally," says
Kwan. "So, there is a sharper focus on designing unique properties, not standard cookie-cutter designs. If they have multiple
properties, each property has to be unique in look and feel."
Wherever the project, today's market has a few universal
concepts. None of the buzzwords, from "authentic" to "lifestyle," are going away anytime soon-in any language.