Boutique Design - September 2017 - 42
LOBBY, FOUR SEASONS RESORT LANA'I, HAWAII
I've taken on projects extensively throughout North America, Europe, Russia,
Asia (including China and Japan), the Middle East and several South Pacific
Islands, as well as many Bahamian and Caribbean islands. I've not yet worked on
anything in either of the arctic locations, but I plan to! At the moment, our global
projects include many on islands in the middle of the oceans, seas and beaches.
We also have a substantial amount of work in various Alpine regions. In the
course of a day, I'm generally involved in work sessions for projects in at least five
regions of the world, which requires me to be agile in the essential cultural,
social, historical and geographic references. I often believe that I am as much a
cultural and social anthropologist as I am a designer.
We KeeP HeAriNG tHAt tHe deFiNitiON OF LUXUrY iS cHANGiNG ON A
GLOBAL ScALe. WHAt'S YOUr tAKe ON tHAt?
While the definition of luxe may be perceived as changing, my definition has
always been the same and I'm fairly unwavering about it. Luxe for me, and my
studio's work on behalf of our highly discerning clients around the world and
several of the highest net-worth individuals globally, has always been about
access to experiences on your own terms, in your own time and having it fully
anticipate your needs, desires and values. I've never ascribed material attributes to luxe and we deliberately eschew any overuse of the word luxury. It's
my consideration that if something has to be defined as "luxurious" then it's
boutiquedesign.com september 2017
likely not quite as it's being described. True "luxury" should speak for itself and
not require hyperbole in its description or defense.
In terms of design and physical attributes, many of our modest, reductive
and elemental spatial experiences are some of the most satisfying and inspiring
for the inhabitants. Nuance, subtly and restraint with evidence of great care in
how they've been conceived and composed are far more engaging and admirable to me than the aspiration to "wow" people with bravado and dazzling
effect. The "wow factor" that was popularized in design parlance of the 1990s
has run its course. I much prefer to provoke a brief inhale followed by a longer
and satiated exhale without any words.
SPeAKiNG OF LUXe, teLL Me ABOUt tHe GeNeSiS OF tAL StUdiO'S
iN-HOUSe SerVice OFFeriNG, 7-StAr cZAr iNterNAtiONAL cONSULtiNG.
Several years ago, clients began repeatedly describing my expectations of
premium hospitality and travel experiences as being well beyond the standards
of 5-star. I'd not only designed properties for these noteworthy worldwide
clients, but I'd traveled extensively with them and they'd retained me to be an
integral ongoing part of their operation in a consulting capacity. Two very
reputable clients with properties at the highest level gave me the title of "7-Star
Czar," which became the name for this dimension of our company. My services
increasingly evolved once the design was completed to creating entire ultimate
experiences due to a broad global perspective for leading hospitality businesses
WHere HAVe YOU WOrKed ArOUNd tHe WOrLd?