Boutique Design - September 2017 - 56
4 Mixing elegant and industrial finishes
in the Old Wharf Restaurant echoes the
area's history. Large windows offer a
view of the modern-day dock area.
Pike Withers: Amanda Pike;
Andra Wogowitsch, senior
Federal Hotels: Matt Casey,
general manager, tourism
CARPETS AND RUGS
NSW Leather Co.
boutiquedesign.com September 2017
Metal Mesh Pty. Co.
5 Keeping it dark in
a bathroom lends
an urban edge to a
serene vibe. Stone
textures bring the
ADAM GIBSON (MACQ 01); COURTESY OF PIKE WITHERS (PIKE)
It's time for designers to push past the conventional idea of a design narrative. Forget
about channeling the locale or finding clever neighborhood refs. People want to know
about people. In the case of MACq 01 (named for its location as part of the MAC 01
complex on Macquarie Wharf) that starts with 114 of Tasmania's most memorable characters, each one serving as the muse for a guest room. Amanda Pike, director of interior
design firm Pike Withers, wanted to use the hotel (a design-upgraded replica of the shipping shed that formerly occupied the site) to tell the tale of the people who defined the
area for 200 years. Her goal was to plunge guests into their stories and allow them to not
just to see objects from the past but to share the life experiences of the individuals who
lived, loved and worked in this locale over the centuries.
The materials palette was the most important implement in Pike's toolkit. In the public
spaces, the contrast of industrial finishes such as concrete, rusted steel, recycled timber and
zinc with sophisticated elements such as carpet, blue glass and granite puts the struggles of
early settlers front and center. Literal pieces, such as an upside-down map of Tasmania on
the doors, take second place to more abstract references. That way, says Pike, guests can
interpret the story based on their own reactions to the physical surroundings.
To keep that intent in the rooms, Pike turned to market research conducted by
Tourism Tasmania, which identified five different Tasmanian trait combinations-hearty
and resilient, curious and creative, fighting believers, grounded yet exceptional and
colorful and quirky-and placed each individual character into one of them, using that
identity to guide FF&E choices. "We tried to convey throughout the design of the rooms
how that a person's character would influence how their room was furnished," she says.
"For example, someone that was 'grounded yet exceptional' would have an understated
style focused on selecting high quality, authentic pieces that display an appreciation for
workmanship and craft. Everything that was selected for this room, from crockery to
bedside lights, was done so with this character trait in mind."
Put another way: Personality counts.
Apollo Marble & Granite