Boutique Design - October 2017 - 21
C O U R T E S Y O F H YAT T H O T E L S C O R P. ( E X H A L E ) ; C O U R T E S Y O F 2 1C M U S E U M H O T E L S ( G R E E N B E R G )
HYATT GETS EVEN FITTER BY
BUYING EXHALE WELLNESS BRAND
Hyatt Hotels Corp. has taken another big step into the wellness arena by
acquiring exhale, a spa and fitness brand with 25 outposts throughout the U.S.
and the Caribbean. Terms of the deal weren't disclosed.
The exhale move comes on the heels of Hyatt's buy early this year of Miraval
Group, another wellness-oriented spa and resort operator. (This summer, Hyatt
also acquired a minority stake in Oasis, a self-described "Home Meets Hotel"
online housing-rental firm.) With Hyatt as exhale's new owner, deal participants say the wellness brand is positioned for global expansion, including both
new free-standing locations and ones within the company's hotels.
The Chicago-based hotelier describes the exhale acquisition as another step
in its goal to engage high-end travelers beyond traditional hotel/resort stays.
Hyatt's president and ceo, Mark Hoplamazian, has previously referred to that
strategy as investing in "adjacent spaces."
ADDS cEO ROLE
Craig Greenberg has succeeded Steve Wilson as
ceo of 21c Museum Hotels, the art-centric lifestyle
brand based in Louisville, Kentucky. Greenberg has
served as 21c's president since 2012, and will
continue to hold that title, as well as his new one.
Wilson-who co-founded the 21c Museum
Hotels with his wife, Laura Lee Brown-is
staying on as board chairman. (Wilson and
Brown's latest efforts at 21c were part of the "Heavy Mettlers " feature in the
June 2017 edition of Boutique Design.)
"I feel privileged to have been a part of 21c since its inception, and I'm
humbled to take on this new role," says Greenberg. "Laura Lee's and Steve's
vision, courage and commitment have certainly benefitted so many of us-
locals and travelers alike, artists and 21c teammates. I look forward to carrying
their vision forward into this next phase of the company's growth and
continuing to work with them in this new capacity."
Founded a decade ago, 21c operates seven hotels and eight restaurants in