Boutique Design - July/August 2018 - 34
Micro-targeting each aspect of a resort's design
to individual guest's taste is more important (and
challenging) now than ever. Here's the guidebook.
Blame social media if you want to, but today's guests, regardless of the
demographic box, feel empowered to choose their experiences in exacting
detail. Whether it's a pair of jeans or a summer vacation, the number of A+
options means that a north-facing room instead of a south-facing room
feels like a compromise. A guest with a penchant for white never has to
sleep in ecru bedding. For designers, the opportunities to create perfectly
tailored spaces are endless. The challenge is that one size fits just a few-a
single wrong note and guests might overlook the property. Read on for a
masterclass in designing for a target market of one and the takeaways from
disruptive new concepts and attitudes.
boutiquedesign.com july + august 2018
BY oRiaNa leRNeR