Big Picture - November/December 2012 - (Page 4)
by Gregory Sharpless
www.bigpicture.net Gregory Sharpless Editor-in-Chief email@example.com
The Sharp And the Vigilant
I keep coming back to something that Tim Greene of InfoTrends said in our Industry Roundtable last month. At the very end of the discussion, I asked him and his fellow roundtable participants for any parting advice for print providers as we all prepare for 2013. Tim closed with these words of wisdom: “Stay sharp and vigilantly opportunistic – these are likely the characteristics that got you where you are, and these same characteristics will keep you there.” I believe he is precisely right. (Others also seem to agree with Tim’s comment, by the way, I see it being routed across the “Twitterverse” of late.) Now, I’m going to go ahead and assume for the sake of this discussion that you’re already sharp – I know this because you’re reading The Big Picture, and we are, of course, the number-one choice of sharp print service providers. So your sharpness has been clearly established. With that settled, let’s move on to the concept of staying vigilant to opportunities. To be accurate, Tim said “vigilantly opportunistic,” but he assures me he was not using “opportunistic” in a negative way. Rather, he was referring to what should be a continual task for every print service provider: keeping an eye out for opportunities to improve your company’s bottom line. So just how do you best go about remaining vigilant for those opportunities awaiting you? Here are a few suggestions: • Stay up-to-date on applications across the wide-format market. Are you exploring a variety of jobs for your company? Take a look at InfoTrends’ list of fastest-growing types of jobs in our October issue (“Foreseeing a Road to Success,” page 20) and see which might be brought in-house. • Determine if there are particular niches in your city or region that might lend themselves to your services. And be sure you’re using current information in your evaluation – don’t just use that 1978 phone book you have propping up your monitor. • Involve your staﬀ in the discussion. Ideally, bring in a mix of employees to this conversation – young and old, male and female, company newbies as well as veterans. This way, you’re sure to get an accurate picture of the possibilities that are out there. You get the idea: It’s all too easy to get caught up in the day-to-day workload and what we think we already know about the marketplace’s opportunities. The fact is, it’s likely there are myriad opportunities not being addressed by digital wide-format printing in your backyard – it’s just a matter of keeping an eye out for them.
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THE BIG PICTURE NOVEMBER/DECEMBER 2012
Table of Contents for the Digital Edition of Big Picture - November/December 2012
Big Picture - November/December 2012
Business & Management
Ink Report: 2012
Maxing Out Visibility
Dare to Digitize
Big Picture - November/December 2012