The Big Picture - April 2013 - (Page 20)
BECOMING
A PACE SETTER
Panther Graphics has used its
racing connection to find wrap success.
By Mike Antoniak
Many digital print service providers
enter vehicle wraps as an opportunity
to tap a new market for their largeformat print capabilities. For the team
at Panther Graphics (panthergraphics.
com) in Indianapolis, however, it
was necessity that sparked an entire
venture into digital print services. And
that has given this relatively new player
in the digital graphics market the kind
of cachet that translates into credibility
as a premiere specialist in high-performance wraps.
Officially launched last year as a
sister company to Panther Racing –
a leading contender on the IndyCar
racing circuit – the graphics division
began with a straightforward, but challenging, request. In 2009, the National
Guard, in its second year as team sponsors, requested that its IndyCar racer
No. 4 be adorned with the same Army
Combat Uniform camouflage worn by
the guard’s citizen soldiers.
“Until then, we had been painting
all our cars,” recalls Nic Baumann,
Panther Graphics director, and president and CFO of Panther Racing. “But
it seemed just too overwhelming, too
tedious for us to try and reproduce that
camo pattern, and then have to redo it
with the kind of quality we require.”
It’s not that the Panther’s expert
paint team couldn’t reproduce the
distinctive blend of tan, gray, and green.
Rather, the problem was the painstaking detail and time required to accurately and repeatedly apply the camo to the
20
THE BIG PICTURE APRIL 2013
http://www.panthergraphics.com
http://www.panthergraphics.com
Table of Contents for the Digital Edition of The Big Picture - April 2013
The Big Picture - April 2013
Contents
InSight
Wide Angle
UpFront
Inside Output
Business + Management
Becoming a Pace Setter
RIP Tide
Success with Dynamic Signage
R+D
Explorer
The Big Picture - April 2013
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