The Big Picture - September 2013 - (Page 4)

insight by Gregory Sharpless www.bigpicture.net EDITORIAL Gregory Sharpless Editor-in-Chief gregory.sharpless@stmediagroup.com Adrienne Palmer Assistant Editor adrienne.palmer@stmediagroup.com A Drafting Strategy I haven’t run a road or track race in some time, but when I did so in my younger days I was always intrigued with the strategy of drafting (my understanding is that this is now sometimes referred to as “slipstreaming”). Also used in bicycling and car races, drafting involves you placing yourself directly behind another runner, thus encountering less wind resistance and, in a way, allowing his energy to carry you a bit. At the same time, you stay within striking distance of him (or anyone else) when you’re ready to make your own move within the race or perhaps your final push for the race’s finish line. In most longer races, the trick, of course, is to be patient. It’s so very tempting to fall into a “sprint mindset” and get out in front right away. In fact, an old high-school chum of mine, Dennis, always sprinted out front at the very start of the race – but this was because he realized that the local paper’s photographer only showed up for the beginning of the race, took his photos at the very start, and then left. As a result, when a race photo appeared on the sports page, Dennis was likely to be front and center in the photograph. But we all know the story of the tortoise and the hare: Make your move too fast, get into sprint mode too early, and you’ll likely tire before the end of the race. Your competitors will leave you in their dust. Had the local photographer taken pictures at the end of the race, Dennis would never have been in a single shot. By drafting, staying just a step or two adjacent to your competitor, you’re keeping pace with him without depleting all your resources. Then, when the time is right – when you decide it’s the right moment in the race – you make the strategic decision to put your energies and wherewithal on the line and pass him. Races aren’t always won by the fastest competitor. Often, it takes some creative thinking, and a willingness to look for windows of opportunity. Seeking one more way to get an edge in the wide-format race? If you haven’t already done so, I urge you to try out our “Direct Connect” online service, which allows you to request product information from advertisers in this issue. You can also go into back issues for requests, and we’ll soon be including companies from our editorial coverage in R&D as well. Go to bigpicture.net/productinfo to give this free service a try. Kelly N. Kofron Art Director kelly.kofron@stmediagroup.com Marty McGhie, Craig Miller, Jared Smith Columnists Rick Bachelder, Kathy Boydstun, Terry Corman, Scott Crosby, Brandon Gabriel, Michael Garcia, Kirk Green, Robert Kissel, Tina McLaughlin, Craig Miller, Carmen Rad, Greg Root, Jared Smith, Mark Taylor Editorial Advisory Board SALES Murray Kasmenn Senior VP/Group Publisher 770/578-2577 murray.kasmenn@stmediagroup.com Lou Arneberg Business Development Manager East and Midwest US, E Canada 800/654-5169 lou.arneberg@stmediagroup.com Ben Stauss Business Development Manager West and South US, W Canada, Europe, Asia 513/263-9363 ben.stauss@stmediagroup.com Linda Volz Production Supervisor linda.volz@stmediagroup.com Tedd Swormstedt President Steve Duccilli Senior VP of Content Christine Baloga Audience Development Director Kari Freudenberger Director, Online Media Subscription Services/ Copies/Back Issues (847) 763-4938 tbp@halldata.com bigpicture.net/subscribe bigpicture.net/renew THE BIG PICTURE (ISSN 1082-9660) is published 9 times annually (Jan/Feb, March, April, May, June/July, August, September, October, Nov/Dec) by ST Media Group International Inc., 11262 Cornell Park Dr., Cincinnati, OH 45242-1812. Telephone: (513) 421-2050, Fax: (513) 362-0317. No charge for subscriptions to qualified individuals. Annual rate for subscriptions to non-qualified individuals in the U.S.A.: $42 USD. Annual rate for subscriptions in Canada: $70 USD (includes GST & postage); all other countries: $92 (Int’l mail) payable in U.S. funds. Printed in the U.S.A. Copyright 2013, by ST Media Group International Inc. All rights reserved. The contents of this publication may not be reproduced in whole or in part without the consent of the publisher. The publisher is not responsible for product claims and representations. Periodicals Postage Paid at Cincinnati, OH and at additional mailing offices. POSTMASTER: Send address changes to: The Big Picture, P.O. Box 1060, Skokie, IL 60076. Change of address: Send old address label along with new address to The Big Picture, P.O. Box 1060, Skokie, IL 60076. 4 THE BIG PICTURE SEPTEMBER 2013 11262 Cornell Park Drive Cincinnati, OH 45242 tel (513) 421-2050 fax (513) 421-5144 http://www.bigpicture.net http://www.bigpicture.net/productinfo http://www.bigpicture.net/subscribe http://www.bigpicture.net/renew

Table of Contents for the Digital Edition of The Big Picture - September 2013

The Big Picture - September 2013
Contents
InSight
Wide Angle
Up Front
Inside Output
A Package Deal
Delving into the Lamination Landscape
Media Roll Call: 100+ Sources
R+D
Explorer

The Big Picture - September 2013

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