The Big Picture - September 2013 - (Page 4)
insight
by Gregory Sharpless
www.bigpicture.net
EDITORIAL
Gregory Sharpless
Editor-in-Chief
gregory.sharpless@stmediagroup.com
Adrienne Palmer
Assistant Editor
adrienne.palmer@stmediagroup.com
A Drafting Strategy
I haven’t run a road or track race in some time, but when I did so in my younger days
I was always intrigued with the strategy of drafting (my understanding is that this is
now sometimes referred to as “slipstreaming”).
Also used in bicycling and car races, drafting involves you placing yourself directly
behind another runner, thus encountering less wind resistance and, in a way, allowing his energy to carry you a bit. At the same time, you stay within striking distance
of him (or anyone else) when you’re ready to make your own move within the race or
perhaps your final push for the race’s finish line.
In most longer races, the trick, of course, is to be patient. It’s so very tempting to
fall into a “sprint mindset” and get out in front right away. In fact, an old high-school
chum of mine, Dennis, always sprinted out front at the very start of the race – but this
was because he realized that the local paper’s photographer only showed up for the
beginning of the race, took his photos at the very start, and then left. As a result, when
a race photo appeared on the sports page, Dennis was likely to be front and center
in the photograph.
But we all know the story of the tortoise and the hare: Make your move too fast,
get into sprint mode too early, and you’ll likely tire before the end of the race. Your
competitors will leave you in their dust. Had the local photographer taken pictures
at the end of the race, Dennis would never have been in a single shot.
By drafting, staying just a step or two adjacent to your competitor, you’re keeping
pace with him without depleting all your resources. Then, when the time is right –
when you decide it’s the right moment in the race – you make the strategic decision
to put your energies and wherewithal on the line and pass him.
Races aren’t always won by the fastest competitor. Often, it takes some creative
thinking, and a willingness to look for windows of opportunity.
Seeking one more way to get an edge in the wide-format race? If you haven’t
already done so, I urge you to try out our “Direct Connect” online service, which
allows you to request product information from advertisers in this issue. You can
also go into back issues for requests, and we’ll soon be including companies from
our editorial coverage in R&D as well. Go to bigpicture.net/productinfo to give this
free service a try.
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Table of Contents for the Digital Edition of The Big Picture - September 2013
The Big Picture - September 2013
Contents
InSight
Wide Angle
Up Front
Inside Output
A Package Deal
Delving into the Lamination Landscape
Media Roll Call: 100+ Sources
R+D
Explorer
The Big Picture - September 2013
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