The Big Picture - October 2013 - (Page 20)
Wrap-n-Roll
10 vibrant vehicles proving graphics’ potential.
By Adrienne Palmer and Jake Widman
More and more vehicles – from taxis to shuttles to buses
– are being wrapped in order to draw the attention of
passersby in a novel way. And, interestingly, we’re seeing
that some of these graphics-on-wheels are actually mobile
for only a short time each day. For most of their “work
time,” they’re remaining in one place, set up as food trucks,
mobile fashion stores, in-store/on-site displays, and more.
Have you made the move to adding vehicle wraps and
graphics to your business? If you haven’t, why not? Adding
vehicle-wrap capabilities to your shop can aid your clients
in expanding their brand and marketing efforts while generating more profits for them and you.
Here, we provide you with 10 vehicle wraps to get your
gears turning and your company on the road to success.
20
THE BIG PICTURE OCTOBER 2013
Pucker up: Ubiquitous
Cold temperatures and whipping winds rarely stop two
things: dry, chapped lips and holiday shoppers. Both seriously come out to play during the winter season. So what
better time of year to promote luscious lip balm – and to do
so on a vehicle that will take shoppers out of the cold and
transport them to and from stores?
To celebrate 75 years of producing chap-free lips, Carmex
Moisturizing Lip Balm teamed with London-based taxi advertising company Ubiquitous (ubiquitoustaxis.com) to create
five fully wrapped, bright yellow and red taxis to travel the city
streets while shoppers make their way from store to store.
Ubiquitous contacted Carmex directly to begin the
project. October through January were the months chosen
http://www.ubiquitoustaxis.com
Table of Contents for the Digital Edition of The Big Picture - October 2013
The Big Picture - October 2013
Contents
InSight
Wide Angle
Up Front
Dynamic Signage
Accelerate Your Training Efforts
Wrap-n-Roll
Previewing SGIA Expo 2013
Hardcore Print
R+D
Explorer
The Big Picture - October 2013
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