The Big Picture - November 2013 - (Page 18)

Industry Roundtable: Analyzing the Year Ahead Where wide format is headed in 2014 and beyond. As always, what awaits us in the year ahead is, at best, unknowable. So many factors enter into the mix – those under our control and those completely out of our control – that some would say it’s a crap shoot. To truly get a snapshot of 2014, you have to take into account not only variables from the 12 months ahead, but also the year that’s finishing up, and then factor in the last several years and, somehow, the next few years to come. Influences, trends, and outcomes from all of these come into play. Yes, that’s all a bit daunting, but it shouldn’t deter you from devising plans for your company that map out strategies for success. Do your best to take all those factors into account; rely on your own good data and historical figures, but also garner information and opinions from your employees and your market’s peers and competi18 THE BIG PICTURE November/December 2013 tors if possible; strive to incorporate data from other market segments that might have an influence on your own business going forward. To help you, we’ve assembled six of the industry’s top analysts and consultants and asked them some specific questions about the marketplace: Where does it stand now? Where will it be in 2014 and beyond? What courses of action do you need to take now to help ensure your company’s success? For this year’s edition of our annual Industry Roundtable, our participants include: Lori Anderson, president and CEO, International Sign Association (ISA); Marco Boer, vice president, I.T. Strategies; Tim Greene, director, wide format consulting service, InfoTrends; Dan Marx, vice president, markets & technologies, Specialty Graphic Imaging Associa- tion (SGIA); Peter Mayhew, director, LightWords Ltd.; and John Zarwan, managing partner, J Zarwan Partners. Q What does the next year look like for print providers? Are you optimistic or pessimistic about 2014 for wideformat shops? Tim Greene, InfoTrends: I’m optimistic overall because our research with print buyers indicates that, by more than a 5:1 ratio, they expect their spending on wide-format signage and graphics to increase over the next year. But how much that helps print providers in general will depend on their ability to meet the needs of new and demanding customers. Dan Marx, SGIA: I see 2014 as filled with opportunity. Industry confi-

Table of Contents for the Digital Edition of The Big Picture - November 2013

The Big Picture - November 2013
Contents
InSight
Wide Angle
Up Front
Graphics on the Go
Business + Management
Industry Roundtable: Analyzing the Market
Outstanding Out-of-Home
Sourcing Specialty Media
R+D
Explorer

The Big Picture - November 2013

http://www.nxtbook.com/nxtbooks/STMG/bp_201910
http://www.nxtbook.com/nxtbooks/STMG/bp_201909
http://www.nxtbook.com/nxtbooks/STMG/bp_201908
http://www.nxtbook.com/nxtbooks/STMG/bp_20190607
http://www.nxtbook.com/nxtbooks/STMG/bp_201905
http://www.nxtbook.com/nxtbooks/STMG/bp_201904
http://www.nxtbook.com/nxtbooks/STMG/bp_201903
http://www.nxtbook.com/nxtbooks/STMG/bp_20190102
http://www.nxtbook.com/nxtbooks/STMG/bp_20181112
http://www.nxtbook.com/nxtbooks/STMG/bp_201810
http://www.nxtbook.com/nxtbooks/STMG/bp_201809
http://www.nxtbook.com/nxtbooks/STMG/bp_201808
http://www.nxtbook.com/nxtbooks/STMG/bp_20180607
http://www.nxtbook.com/nxtbooks/STMG/bp_201805
http://www.nxtbook.com/nxtbooks/STMG/bp_201804
http://www.nxtbook.com/nxtbooks/STMG/bp_201803
http://www.nxtbook.com/nxtbooks/STMG/bp_20180102
http://www.nxtbook.com/nxtbooks/STMG/bp_20171112
http://www.nxtbook.com/nxtbooks/STMG/bp_201710
http://www.nxtbook.com/nxtbooks/STMG/bp_201709
http://www.nxtbook.com/nxtbooks/STMG/bp_201708
http://www.nxtbook.com/nxtbooks/STMG/bp_20170607
http://www.nxtbook.com/nxtbooks/STMG/bp_201705
http://www.nxtbook.com/nxtbooks/STMG/bp_201704
http://www.nxtbook.com/nxtbooks/STMG/bp_201703
http://www.nxtbook.com/nxtbooks/STMG/bp_20170102
http://www.nxtbook.com/nxtbooks/STMG/bp_20161112
http://www.nxtbook.com/nxtbooks/STMG/bp_201610
http://www.nxtbook.com/nxtbooks/STMG/bp_201609
http://www.nxtbook.com/nxtbooks/STMG/bp_201608
http://www.nxtbook.com/nxtbooks/STMG/bp_20160607
http://www.nxtbook.com/nxtbooks/STMG/bp_201605
http://www.nxtbook.com/nxtbooks/STMG/bp_201604
http://www.nxtbook.com/nxtbooks/STMG/bp_201603
http://www.nxtbook.com/nxtbooks/STMG/bp_20160102
http://www.nxtbook.com/nxtbooks/STMG/bp_20151112
http://www.nxtbook.com/nxtbooks/STMG/bp_201510
http://www.nxtbook.com/nxtbooks/STMG/bp_201509
http://www.nxtbook.com/nxtbooks/STMG/bp_201508
http://www.nxtbook.com/nxtbooks/STMG/bp_20150607
http://www.nxtbook.com/nxtbooks/STMG/bp_201505
http://www.nxtbook.com/nxtbooks/STMG/bp_201504
http://www.nxtbook.com/nxtbooks/STMG/bp_201503
http://www.nxtbook.com/nxtbooks/STMG/bp_20150102
http://www.nxtbook.com/nxtbooks/STMG/bp_201411
http://www.nxtbook.com/nxtbooks/STMG/bp_201410
http://www.nxtbook.com/nxtbooks/STMG/bp_201409
http://www.nxtbook.com/nxtbooks/STMG/bp_201408
http://www.nxtbook.com/nxtbooks/STMG/bp_20140607
http://www.nxtbook.com/nxtbooks/STMG/bp_201405
http://www.nxtbook.com/nxtbooks/STMG/bp_201404
http://www.nxtbook.com/nxtbooks/STMG/bp_201403
http://www.nxtbook.com/nxtbooks/STMG/bp_20140102
http://www.nxtbook.com/nxtbooks/STMG/bp_mediainksourcebook1314
http://www.nxtbook.com/nxtbooks/STMG/bp_sourcebook1314
http://www.nxtbook.com/nxtbooks/STMG/bp_201311
http://www.nxtbook.com/nxtbooks/STMG/bp_201310
http://www.nxtbook.com/nxtbooks/STMG/bp_201309
http://www.nxtbook.com/nxtbooks/STMG/bp_201308
http://www.nxtbook.com/nxtbooks/STMG/bp_201306
http://www.nxtbook.com/nxtbooks/STMG/bp_201305
http://www.nxtbook.com/nxtbooks/STMG/bp_201304
http://www.nxtbook.com/nxtbooks/STMG/bp_201303
http://www.nxtbook.com/nxtbooks/STMG/bp_20130102
http://www.nxtbook.com/nxtbooks/STMG/bp_20121112
http://www.nxtbook.com/nxtbooks/STMG/bp_201210
http://www.nxtbook.com/nxtbooks/STMG/bp_201209
http://www.nxtbook.com/nxtbooks/STMG/bp_201208
http://www.nxtbook.com/nxtbooks/STMG/bp_201207
http://www.nxtbook.com/nxtbooks/STMG/bp_201206
http://www.nxtbook.com/nxtbooks/STMG/bp_201205
http://www.nxtbook.com/nxtbooks/STMG/bp_201204
http://www.nxtbook.com/nxtbooks/STMG/bp_201203
http://www.nxtbookMEDIA.com