The Big Picture - January/February 2014 - (Page 4)
wide angle
Black Snake Vroom
In order to truly capture the attitude and speed of a 2014 SRT Viper, Jacksonville's Identity
Design (paintisdead.com) wrapped the 640-horsepower Chrysler sports car with Ritrama's
Black Mamba, a textured, black snakeskin cast vinyl film. "The Dodge Viper is notorious for
its logo - a snake," says Scott Keppel, sales director at Identity Design. "The Black Mamba
material was a true complement to the aura of the Viper itself."
The shop used about 17 yards of film on the Viper, taking three days to complete the
install. "The snakeskin is directional, so it takes a lot of planning," says Keppel. "As wide as
the Viper's hood is, and only having 60 inches of material to work with, it required planning
the seams in a discreet way."
4
THE BIG PICTURE January/February 2014
http://www.paintisdead.com
Table of Contents for the Digital Edition of The Big Picture - January/February 2014
The Big Picture - January/February 2014
Contents
InSight
Wide Angle
Up Front
Graphics on the Go
Dynamic Signage: The Importance of Location and Content
Special Section: FOCUS 2014
From the Show Floor: SGIA and Print13
Explorer
The Big Picture - January/February 2014
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