The Big Picture - March 2014 - (Page 8)
A Trio of Super Graphics
For the Super Bowl
Okay, so the recent NFL Super Bowl XLVIII wasn't the
most competitive of matches - but we were able to track
down the following three Super Bowl-related projects that
proved to be much more exciting than the game itself.
It's a numbers game
A week before the biggest football game of the year, New
York's Times Square was transformed into Super Bowl
Boulevard - a football-themed spectacle that enticed millions of people to converge on Broadway between 42nd
and 43rd Streets. Waiting to greet them: an illuminated
10-foot-tall sculpture of the Roman numerals XLVIII,
fabricated by Ace Sign Company (acesignco.com) of
Ace Sign was selected by the Boulevard event's designer and coordinator, Production Resource Group of New
York, to create the iconic numerals. Initial contact about
the project was via a series of purposely vague e-mails,
says Cory Boatman, Ace Sign's project manager, "all designed to keep the nature of the project under wraps."
The numerals, measuring 10-feet tall x 38-feet wide,
were fabricated from aluminum and acrylic, with manufacturing techniques that Ace Sign specifically developed
to meet the NFL's standards. LED lighting effects were
added, which would be synchronized to music.
THE BIG PICTURE March 2014
For the faces of the letters' acrylic ribs, Ace Sign
needed to replicate the golden pattern that echoed the
NFL's official Super Bowl logo - but also had to be sure
there would be optimum light transmission through
the digitally printed letter faces. The shop utilized its
Mimaki JV-3 printer to output onto Orafol OraJet 3651
Clear (two layers), mating that with 3M Fasara San
Marino (Milky Milky) decorative glass film (one layer
applied to the second-surface, one layer applied to the
face). An Orafol OraGuard 210 gloss laminate finished
the print work.
"Portions of the print gradient went to black. We
combined multiple layers of film to achieve maximum
brightness and uniformity, while also preventing hot
spots from the LED modules," says Scott Bringuet, Ace
Signs sales and design manager.
When complete, the numerals were delivered to Production Resource Group, which set up for NFL approval
and then again for the show in Times Square.
"We're a family-owned company, and we used everything learned by all four generations to provide New York
City and the NFL with the best quality product," says Boatman. "Our letters were the first thing people saw when
they came to Times Square for the Super Bowl Boulevard
experience. We're confident no one was disappointed."
Showing signs of Seahawk support
The die-hard Seahawks fans at FastSigns of Kirkland,
Washington, prepped for the Super Bowl by creating
and printing "12th-man" banner signs for fans to show
"Initially we came up with the idea of printing these
banners in support of our Seahawks out of sheer excitement for this weekend's game," says Greg Shugarts,
co-owner of the Kirkland FastSigns (fastsigns.com/66kirkland-wa). "They have been a really good customer of
ours for many years and we are just so ecstatic they have
come this far this season. Our city of Kirkland was the
original home for the Seahawk's headquarters - all the
more reason we wanted to stand behind them and show
them that they have the best fans around."
The shop utilized two different printers in producing
the 3 x 4-foot banners: its HP Scitex FB700 UV printer as
Table of Contents for the Digital Edition of The Big Picture - March 2014
The Big Picture - March 2014
Business + Management
White-Hot: Five Shops Explore White Ink
Great Ideas: ISA Expo 2014
Front- and Back-End Tools
The Big Picture - March 2014