The Big Picture - April 2014 - (Page 39)
Step 1 Surveying, Accurately
Just as with creating a solid foundation for a house, producing an accurate survey of something like an escalator was
imperative to the success of this project. Using standard
measuring tapes, laser levels, and an oversized protractor
(to determine the 152-degree angle), we first documented
any and all measurements that would be required. This was
crucial in the accuracy of the template. For non-typical areas,
like the very end of the escalator, we often times break it
down into parts that we can manage (as displayed with the
green lines). One trick is to use some simple masking tape
lines to get your thinking correct. From there, we just needed
to measure the sizes of each individual element.
Step 2 Template and 'Hinges'
Using the survey, we then designed a template in Adobe
Illustrator. Our template included an 0.25-inch bleed on all
sides. Although we recognized that 0.25-inch was not very
much bleed to work with, we were confident enough in the
survey to go with this - too much bleed can become problematic for the install teams, and we wanted to make the install
as easy as possible.
Once the template was created, we made sure to note areas
of concern related to live area content. Design collisions could
occur as the template transitioned from horizontal to slanted
and back again. We call these areas "hinges," and it's in these
areas where the install teams like to have some ability to make
adjustments in the field, just in case our 152-degree angle was
not absolutely perfect. In order for these areas to serve as our
hinge, we instructed the designer to not place critical text here.
Step 3 Design, Proof, and Call Outs
Vector artwork was directly supplied to us by Arizona State
University, using our template at 10 percent. We took that
artwork and created a low-resolution PDF proof for content
approval only. This up-front effort made the PDF proof easy to
understand, and the client did not require any revisions.
www.bigpicture.net
39
http://www.bigpicture.net
Table of Contents for the Digital Edition of The Big Picture - April 2014
The Big Picture - April 2014
Contents
InSight
Wide Angle
Up Front
Graphics on the Go
Dynamic Signage
Go Big or Go Home
RIP Chord: Creating a Harmonious Workflow
Weighing in on the RIP
The Ups and Downs of an Escalator Wrap
R+D
Explorer
The Big Picture - April 2014
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