The Big Picture - April 2014 - (Page 41)
eQUIpMeNt AND SUppLIeS USeD
Hardware and Software: HP TurboJet 8300
printer, Seal laminator, Zünd G3 digital cutting
system, Adobe Illustrator, Nazdar Catzper chart
system, Onyx Thrive RIP
Materials: Mactac Imagin B-free vinyl, Flexcon
BusMark vinyl, private-label luster laminate
tools and Supplies: 3M Gold Squeegees, measuring
tapes, laser levels, oversized protractor, masking tape
Step 7 Install Prep - Labeling of Panels
In an effort to ensure that all materials were all accounted for
and in the correct order, it was important to label each panel
with the job number and tile number. We then applied the
labels we cut off earlier to the back of each panel on the
release liner. The whole idea was to make the install process
much easier - that way, there would be no time wasted in
tracking down or identifying any tiles.
Step 8 Installing From the Inside Out
For this material, it wasn't necessary to use any application
fluid (in fact, this particular media looks better with a dry application), but we did make use of our 3M Gold Squeegees in
applying the film. Installing from the inside out, we first completed the horizontal tops and bottoms, then moved on to the
slanted sections, leaving the hinges as the last items. Installing the hinges last allowed us to make adjustments as needed
with no critical art elements in those live areas. The installation of the escalators alone took about 8 hours to complete.
Step 9 Finalizing the Client's Message
We executed two escalators at the Scottsdale Fashion Square as
well as the adjacent elevators, all carrying the same "dream it,
do it" message. We also produced graphics for three other malls
in the Phoenix area. Before we left the installation, we took
numerous photographs - the client uses these for many reasons
including evidence of completion and for portfolio reasons.
We use the photos for the same reasons, plus they can come in
handy in helping describe any trouble areas we detected during
install (to increase efficiencies on future jobs on the same escalator). The client was very pleased, and we understand that the
campaign is proving to be very successful.
Scott Hibler is national account executive for bluemedia in
Tempe, Arizona.
www.bigpicture.net
41
http://www.bigpicture.net
Table of Contents for the Digital Edition of The Big Picture - April 2014
The Big Picture - April 2014
Contents
InSight
Wide Angle
Up Front
Graphics on the Go
Dynamic Signage
Go Big or Go Home
RIP Chord: Creating a Harmonious Workflow
Weighing in on the RIP
The Ups and Downs of an Escalator Wrap
R+D
Explorer
The Big Picture - April 2014
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