The Big Picture - April 2014 - (Page 52)
explorer
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Wide Format Around the Globe
1
RUssIa | Double Grill and Bar in Yekaterinburg,
Russia, decided to promote its
flame-broiled steaks and charcoalgrill process by actually flamebroiling its billboard. An image of
a raw steak was visible by day - but
by night, two men dressed as chefs
with flamethrowers in tow set ablaze eight vertical
lines on the billboard. Post-fire, passersby could
see the "grilled" steak along with a new stamp of
approval - the restaurant's name.
it's not in use. A press of a button on a provided
remote control retracts the canvas and frame when
the user wants to watch his or her favorite TV show.
More than 1000 combinations of frames and prints
are available.
4
sydnEy | Roadshow Films, OMD Worldwide, and
JCDecaux Australia joined together
to promote the Oscar-nominated
film The Wolf of Wall Street via
outdoor advertising displays in
Sydney, Australia (as well as Melbourne and Brisbane). JCDecaux
Citylight information panels were filled with up to
$10,000 in real $100 bills, which swirled around
an image of the film's star, Leonardo DiCaprio.
Security guards were hired to man the display
during the day; the cash was removed at night.
2
swITzERland | Starbucks is literally an on-the-go
option in Switzerland, the first
country to get a mobile Starbucks
store. The coffee-shop-on-rails is
located inside an SBB (Swiss Federal Railways) double-decker train
car that's been wrapped with the
Starbucks Siren logo. The train travels from Geneva
Airport to St. Gallen, and is stocked with coffee,
pastries, and barista.
3
FRanCE | DressmyTV, a French startup, now
offers customizable fine-art prints
to cover up flat-screen TVs in homes
and offices. The company's product
comprises a removable frame with
a built-in retractable fine-art print
that covers the TV screen when
52
THE BIG PICTURE april 2014
5
BRazIl | To promote the Eliane Indiani Fitness
Center, Brazilian ad agency
Molotov turned to elevator doors.
Molotov designed two images: one
for the inside of the elevator, showing a bodybuilder, and another
for the two outside doors with the
bodybuilder's forearms holding two dumbbells.
When the elevator doors open, it appears as if the
bodybuilder is lifting weights.
Table of Contents for the Digital Edition of The Big Picture - April 2014
The Big Picture - April 2014
Contents
InSight
Wide Angle
Up Front
Graphics on the Go
Dynamic Signage
Go Big or Go Home
RIP Chord: Creating a Harmonious Workflow
Weighing in on the RIP
The Ups and Downs of an Escalator Wrap
R+D
Explorer
The Big Picture - April 2014
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